This has to be the biggest annoyance that I've come across in this search. The number of DJs who say the same thing on their website, on the phone or in e-mails they send.
We understand that every DJ worth a dime has professional equipment, is a capable MC, can do lighting, will play the music that we want, has references, etc. BUT when they're asked the question what sets them apart from everyone else we've called, none of them can answer that question. All we hear is how many years they've been doing it, or they go into more detail about their equipment and how professional they are. I'm sorry, but if "DJ A" can't tell me what makes them truly different from "DJ B" then why should I pay any attention to "DJ A?"
I personally want to know what is your background, what do you do outside of being a DJ, what is that one thing that you can bring to the table that no other DJ in your area can bring?
It's been my experience so far that the DJs who are staying on our list of possibilities are the ones who can answer the question, what makes you different?
how about: non-cheesy, doesn't try to go "over the top," has great knowledge, experience, reliability, and reputation.
(in our area of flaky & cheesy DJs, THAT should be enough to make us different!)
I have phoned tens of DJs in the past couple of days. First of all, please answer the phone. If you are unavailable to answer the phone, please have voicemail; I need to know that I have called the correct number. If your spouse answers the phone for you, please have them prepared to take down information - and please, call me back. If I leave a message asking for you to call back after 5pm, please don't call me at 11:30am or look up my phone number and email my DJ account (I'm trying to keep businesses and personal stuff separated, as are many prospective clients.)
Okay, now that we've gotten the phone situation down, let's discuss the conversation itself. Much of the time, I did not get enough of a word in to explain that I am a DJ and after the long rehearsed sales schpiel is over, I feel kinda funny mentioning it. Speaking of which, I'm not a child so please do not soften your voice and act happy. Also, consider listening to my plans for agenda and music before you push your own.
When we call up for information, we are looking at the price and what we are getting for that price. Don't get taken aback when we ask about your equipment or what kind of lights you offer. Don't get flustered when we say "Well, DJ B is offering something very similar for half the price. What makes you different?"
Also, don't sound nervous on the phone. Use a normal, adult phone voice and remember that we are listening for whether you would make a great MC.
Most importantly, listen to me and respect me. Listening comes from the fact that as individuals, we are all different. We have different ideas for our weddings. Listen to what we want and don't push format or your own ideas right off the bat. Respect comes from the idea that you are speaking to an adult who is inquiring about your services.
I never get flustered when someone asks about equipment and lights-- that just means its another DJ calling as a phantom shopper.
If I get this question, I laugh and say "Usually, its only other DJs who ask this question, but I'll tell you about my bi-amplified system using 18" powered subwoofers and 15" JBL bi-amplified powered speakers, 3 to 4 separate speaker cabinets. Most DJs only bring 2 speakers and one amplifier, with no backups."
My answer to why my price is 2x more than Joe The DJ (he's the DJ equivalent of Joe The Plumber -- the guy without a plumber's licence):
Usually, the cheapo services that are 1/2 my rates, don't have Liability Insurance, they don't carry backups, they don't have backup DJs.
Our company thrives on its reputation, so when I send out other DJs under my company name, I'm paying top dollar to ensure that DJ will actually show up and perform in the non-cheesy manner you've requested, dressed accordingly.
Whenever someone says that I'm high priced, I just laugh and send them to one of the High Priced shops that have $1,500 as their bottom wedding rate. (My prices average around $950 for most events)
Another concern I have is, well, why don't a lot of DJs want to meet face-to-face? I've run into many DJs who allow one free consultation to take care of the contract and discuss a little bit about the event, but that's all. I've had countless DJs push their online wedding planners, online request systems, and phone meetings. All I'm asking for is an initial meeting, so I can get to know the DJ and a second meeting about a month before the wedding. I just want to meet face-to-face...why should that cost extra money? I'll even drive down to your town's local Dunkin' Donuts to meet.
I'm one of THOSE djs: Hey I figure my time is worth $$$. You want 2 meetings? No problem, then it will cost you $50 extra in my rate quote. That covers the gasoline, and the time of travel to-and-from the Starbucks (please, no dunkin' donuts for DJ-MC).
Not only do I only provide ONE consultation hour, but I also won't meet until I have a deposit -OR- the prospect says "we have eliminated all other options, and want to hire DJ-MC" (and are bringing checkbook).....we'll be glad to meet under one of those circumstances.
Those who want to meet pre-book are given our policy explanation, that its better to "save your meeting for 1 month before the event, when everything's going to be fresh in everyone's mind" and just mail the contract and retainer.
Its working great, about 70% are just mailing the retainer and contract, meeting in the 1-4 weeks prior to the event.