It was an epiphany. Seriously.
My father was a sound engineer (amongst other things), a few years after he died, when I went to start DJing solo, I took his company name; The Sound Reason (he loved the double meaning). I wasn’t overly fond of it, yet could never think of anything else I liked. So fast forward a few years and I’m looking to come out of semi-retirement as a DJ. I know I wanted to start as a wedding only operation, so I didn’t want to use the old company name again (although I do still use it for SR work). To be perfectly honest, I can’t stand most typical DJ company names, no offense to anybody. So I knew I wanted/needed something unique.
I really don’t know how it came to me. I had the tag line ready “Fun, Unforgettable, Uniquely Yours” and I think I was just repeating that over and over in my head and the name just happened to roll after it.
“Fun, Unforgettable, Uniquely Yours…Your Wedding Entertainment.”
I immediately loved how it subtly implied that we are already “Your” entertainment. And it would allow me to branch out later by adding Your Party Entertainment and Your Mitzvah Entertainment (yes, I already own the domains and have actually already started using both names).