...Your music is no longer needed at private events?
Forget about any royalties, or subscriber contract issues - and just consider this scenario:
Your most frequented function hall rennovates their facility and incldues built in A/V support that even includes simplified support for bands and DJs. Because of this, the bulk of wedding clients start using their iPods/computers and the simple but excellent onsite audio support to host their own weddings.
The function hall manager approaches you about providing some type of hosting or emcee service for these self-service couples who are still interested in having someone act as "announcer" or "crowd motivator" despite the fact that gear and music are no longer required.
What kind of plan do you see being worthwhile?
Do you think there is any commercial room for non-celebrity "personality" services in a future where the gear and music may be irrelevant?
I'm asking because I can see a couple of trends developing and this could actually become a reality in some form or another in the years ahead.
Note that a Napster subscriber has unlimited play access to the entire online catalog. They need not "buy" or burn anything in order to run a playlist. Thus, it wouldn't matter how much music a Bride "owns" as long as she has internet access.
Second, much like the home theater and automation trends - a lot of new venues and renovated facilities are including very sophisticated Audio/Visual support in their designs.
I lost one of my best corporate customers shortly after the rennovation of what is now Gillette Stadium (Patriots Home).
When the new stadium first began booking private events one of my A/V clients signed a ten year contract to move his tradeshows and vendor banquets to the stadium. We did some of the very first events during the first two weeks after the stadium began catering private events.
At the time, the broadcast people and the catering department didn't work and play well together. The entire facility is wired for Audio/Video and networking. No matter where you stand - there is always at least one or two large screen TVs looking back at you. Problem is - they wouldn't allow you to make use of any of it.
It was obvious that sooner or later the stadium management would wake up and realize there was no need to have outside people like me coming in to do the audio/visual when they were perfectly prepared to sell it themselves.
Now, as you watch some older wedding venues in your area get torn down and rebuilt, or renovated with the latest in hi-tech support - how will you adapt to the possibility that the only thing of interest in your DJ service is YOU and your mic ?
Forget about any royalties, or subscriber contract issues - and just consider this scenario:
Your most frequented function hall rennovates their facility and incldues built in A/V support that even includes simplified support for bands and DJs. Because of this, the bulk of wedding clients start using their iPods/computers and the simple but excellent onsite audio support to host their own weddings.
The function hall manager approaches you about providing some type of hosting or emcee service for these self-service couples who are still interested in having someone act as "announcer" or "crowd motivator" despite the fact that gear and music are no longer required.
What kind of plan do you see being worthwhile?
Do you think there is any commercial room for non-celebrity "personality" services in a future where the gear and music may be irrelevant?
I'm asking because I can see a couple of trends developing and this could actually become a reality in some form or another in the years ahead.
Note that a Napster subscriber has unlimited play access to the entire online catalog. They need not "buy" or burn anything in order to run a playlist. Thus, it wouldn't matter how much music a Bride "owns" as long as she has internet access.
Second, much like the home theater and automation trends - a lot of new venues and renovated facilities are including very sophisticated Audio/Visual support in their designs.
I lost one of my best corporate customers shortly after the rennovation of what is now Gillette Stadium (Patriots Home).
When the new stadium first began booking private events one of my A/V clients signed a ten year contract to move his tradeshows and vendor banquets to the stadium. We did some of the very first events during the first two weeks after the stadium began catering private events.
At the time, the broadcast people and the catering department didn't work and play well together. The entire facility is wired for Audio/Video and networking. No matter where you stand - there is always at least one or two large screen TVs looking back at you. Problem is - they wouldn't allow you to make use of any of it.
It was obvious that sooner or later the stadium management would wake up and realize there was no need to have outside people like me coming in to do the audio/visual when they were perfectly prepared to sell it themselves.
Now, as you watch some older wedding venues in your area get torn down and rebuilt, or renovated with the latest in hi-tech support - how will you adapt to the possibility that the only thing of interest in your DJ service is YOU and your mic ?
These days, everyone claims to be a DJ, that's fine, but what can you offer that separates you from the pack?
