The Balloon and the Pin – the result.

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About a year ago, I posted a revelation entitled “The Balloon and the Pin that Popped it” on both ProDJ and DJChat. In those discussions I discovered a many things about myself, the posting DJ community, people’s intentions, and whose opinions really mattered.

Last evening was our Christmas Party, Fourth Quarter awards, and our yearly awards banquet. The DJ’s numbers are looked at: evaluations, generated events, requested DJ, show counts, ect. to determine the awards.

I was given an award that is generally presented to a newer DJ. I was presented with “Most Improved DJ – 2006”.

At face value, I should be embarrassed that my name would appear on this certificate. No DJ with 8 years ('99 to '06) experience in the field and no DJ with about 900 events performed in their career be given this award. Yet knowing exactly why I earned this award, and that I shared with the entire posting DJ community what caused the platform of judging the award - made sharing the conclusion a must.

The platform was simply – I had dwindled my numbers down over the course of a few years by incorporating influences (that only peers deemed valuable) to a total of 6 (six) generated or referral shows to perform in 2006 from events performed in 2005. Of events performed in 2006, they created desirability for over 45 event performances in 2007. That was the improvement.

I attributed the decline in being a desired entertainer due to altering my event away from consumer-sought, just to create an event that would make my peers on chat boards pleased. I blamed myself and a few key names for the decline. I also took responsive action to correct what needed done. Listen to my clients before seeking praise from an online DJ community.

I learned about the impacts of fiddling with my end product at the suggestion (implied or direct) of others.

But the fact I not only learned it, but acted on that knowledge - “Grew My Business.”

:monkeycool:
 
Ken,

What is the difference between peer value and consumer value?

What peer value were you trying to seek that caused the decline?

What consumer value offer had a direct influence on your increase in business?
 
What is the difference between peer value and consumer value?
Peer value is the value added by peers stating "this is what you want - do it."

Consumer value is saying "this is what I want - do it."

A product is simply: a bundle of benefits and features that is greater than it's percieved cost.

What peer value were you trying to seek that caused the decline?
Without needing to re-live the previous discussions or bring them to a forefront, how much homework has been done in the background?

What consumer value offer had a direct influence on your increase in business?
The consumer's invitation list is the grounds for hiring me, as opposed to never been hired once by a peer.
 
Peer value is the value added by peers stating "this is what you want - do it."

This is where I had a misunderstanding, I have always held that only you can decide what you want, not your peers.

Consumer value is saying "this is what I want - do it."

Standard basis for staying in business is delivering what the consumer wants at a price you both can live with!

A product is simply: a bundle of benefits and features that is less than it's percieved cost.

Agreed!


Without needing to re-live the previous discussions or bring them to a forefront, how much homework has been done in the background?

Again I misunderstood where this one was going I didn't realize it was a worth issue, I was assuming that the peer issue was something else.


The consumer's invitation list is the grounds for hiring me, as opposed to never been hired once by a peer.

Agreed, how did you ever let your peers talk you into anything else?
 
Thanks, Ken. And congrats! :)

Let this be a lesson to all of us ~ enhance the client, not our peers.