Does Peter really have a definition for Wedding Entertainmnet Director is this all just BS to get nationwide attention to Merry Weddings?
Does he need one?
I mean, his plan should be obvious. He wants to market himself as an
authority figure on weddings. It's a popular advertising approach. Being "published" is a necessary part of that approach.
Many people do this locally through magazines, radio, and cable television, or regional publications. They may even produce their own series of informational materials.
You also find many new versions of this type of marketing on the web also.
Two things stand out about Peter's application of this standard fare selling technique:
1. His target area: DJs are typicaly
local services. But Peter wants an exceptionally high price tag - so he needs an exceptionally large audience. Travel seems to be something he wants to do, and a
"public profile" something he desires to craft. The minimum requirement for that is a the authoring of a "book".
2. His hang up: Other DJs. Writing a book for brides is
good move - but including your pet peeves about wedding DJs is
self sabotage.
The success he really wants won't be realized until he finally
makes up his mind. Peter, do you want to be important to Brides or do you want to be important to other DJs? You can't debate two topics with one argument.