Which brings me back to my answer that NO, THE DJ did not assist the supposed Rise of the Ipod
!
I think it's my phraseology that's a problem. The thread question was whether DJs assisted in the rise of iPOD events.
My answer is still yes, but I'll rephrase my reason. DJs have
legitemitized (word?) them through their use.
If, at a wedding, Uncle Herb walked in with a boombox, even the undereducated consumer would be thinking "cheap"- especially at a wedding. Weddings, as we know, are a bit of a competition, aside from being a special day.....
Anyway, due to DJ use, there is no "stigma" attached to iPOD use. "Hey, I'm using the same equipment that the pros use!".
It's no loger a matter of being "low budget". Even those who can afford much more can still ask themselves " why spend if we don't have to?"
If they have the
perception that Uncle Herb can do the same thing with an iPOD that a professional can, and the guests see it the same way as a DJ running an iPOD, to them it's not budget, it's common sense.
Yes, they may end up ruining their wedding, but by then the damage is done.
BTW- as far as "the chicken and the egg": It is my belief that consumers got the idea of using an iPOD from watching a DJ do it. Sure, I can be 100% wrong, but there's no way of knowing.
So far, I have seen no loss due to iPOD events, probably due to the fact that I'm magnificent....
However, I don't think all will remain the same.
DJs replaced bands in popularity due to the extended playlist and the fact that it
generally costs less for one than, say, five.
Who's to say that iPODs won't replace DJs due to a personalized playlist the fact that it costs less for NONE than, say, than one. If two
perceived values are equal in the eyes of the uneducated consumer, then why would they pay more for one than the other?
Will this happen? Personally I'm an optimist, and think that good DJ skills will win the day...... but trained meteorologists are wrong half the time....
My answer to the original question is that DJs, without a doubt, ARE ASSISTING with the rise of the self-run iPOD/PC event.