Let's take a trip into reality; from the clients perspective....
You can have all of the above; yes you may be a professional, legitimate dj business...Yet , you might no make a dime.
What's left after all that? The customers perception. That perception is based on the way you present you and your company in the public light.
Do you think you'd get 1200 a gig showing up with two Tapco thumps on sticks, slap that laptop on the table, plug in the external drive and away you go?
Perception is everything....
I know what you are saying and I agree on a fundamental level. I also agree most people don't care, but the commend was what makes a legitimate DJ, so I told you. Wether anyone cares or not doesn't change the fact that those things make you legitimate.
I keep my cords neat because it reduces wear and tear, they last longer, I can set up and pack up faster because there is nothing tangled up. Yes I agree there is an visual appeal to it as well, but that is just a side effect and someone thought it made a really good selling point too.
How much do you charge? Do you wear the suit and tie? Do you charge more or less than I do? So because we both choose to dress in a suit type outfit should we charge the same price just to be consistent?
I don't wear a vest, some do, so should they charge more because they have an extra layer? I have at least 2 parties a year where I am in shorts and golf shirt. So is everyone else. I dress to the event and not all require the suit.
It's also regional, some people would get no work if they didn't own a tux, most DJs in my area don't own a tie. So yes I do think when I show up for a consult in a shirt and Tie a and my spring jacket with my logo on it to their hall they are impressed because most other DJs will meet them in jeans and a shirt. I also try to meet them at their halls, I am driving an hour north tonight to meed a couple half way for a wedding next year. I have no commitment they will book, but I make the extra effort to get the work and they see value in that. I will book a $1400-$1600 show tonight.
But it is my choice. I don't have to do it, and they might still book me. I am sure you do things I don't and that makes us different, but as long as you have what it takes to be legitimate, good on you. You obviously care about that you do, great we can be friends. If you get 5 star reviews even better lets start our own association.
I agree, how you dress says a lot. In the case of the OP he should probably hang it up because he's tired, jaded, worn out and lost his passion. But that is just an opinion based on a series of comments in a thread. I don't know any of you from adam and the last time I was here I made the wrong assumption that we were all passionate about what we do and why we do it. Some of the people here are just here for the beer money, others are making it a career and their primary income and others just like to push other peoples buttons.
The OP is not my competition. But if he was, I would amend my sales pitch to take advantage of the fact he is casual. I would add in, this consultation is an interview, you are the employer and I am someone who is looking for work, so I think it is very important to show up dressed like I will be when wroking for you at your event, to wear what you would expect any professional to wear for an interview. Or something like that. So when they meet him, they will think, how much does he want the job compared to me? I made a greater effort to impress.
But sometimes it's about the money too, and the OP caters to a budget I couldn't touch.