Goodnightdj wrote:
OK, while the thread is hijacked and we're on the subject, I offered to lend my copy of "the book" to a bride and she asked about the author. I explained that he is a DJ. She said, "No offense to you, but I don't want wedding tips from a DJ. I want them from a bride that has been through it." I explained that we see many mistakes that are made and she may find something useful. She said thanks but no thanks.
Interesting, but expected response. This response could easily be expected, considering what the b/g
tend to expect from
most dj's.
Seriously, Consider the fact that we generally have a reputation of cheese, not doing what they want, playing music they don't want, acting like ego maniacs, etc. (This may not apply to YOU, however, it is the general perception). I could easily see and expect rejection from the b/g if I just tossed out the book. (not saying you did.)
I have had entirely different response, after I have set the foundation. I start suggesting different things that the b/g can do to enhance their event. Different ideas on how to name tables as opposed to numbers. Different was for bridal party introductions, different ways for doing the entire event.
Then, I have the stage set in the b/g mind for options. I have laid the foundation that I, a dj, do know what I am talking about! Then present the "book" and state there are many more refreshing ways to make their wedding reception more a reflection of them, their love, and their personalities in this book. I also tell them there are many other resources out their to make their wedding reception better... do some work!
I do find it crazy that you would let her get away with the thought...
"I want them from a bride that has been through it."
(Yes, you did state you made the comment about experience, but she blew you off.)
Hmm, so
one event planned makes them (another bride) an expert? Yet hundreds performed, seen, delt with good and bad of, different personalities, different halls, etc, is
not worthy of reading because of his "job title" in the performance???. If that is the case, how can they trust any suggestions YOU make to them at all??? You are a dj too???
Personally, if a bride told me that, I'd say no thanks to the entire event.
Proformance wrote:
made and she may find something useful. She said thanks but no thanks.
ROTFLMAO ! I can totally see that happening. I rememebr when I had advertising in regional bridal magazines and talking with the brides about the content. There were certain things a Bride appreciated and other stuff they considered worthless bull.
There are at least 2 sources of advice a bride will instinctively reject:
1. her mother in law
2. hetrosexual men
It occurs to me that as a stand alone book - most Brides would ignore Merry's work. He would get more credibility if he published an article within a bridal magazine. Surviving the scrutiny of a female editorial staff goes a long way in establishing your authority with brides.
Don't bother to counter his material on your website, or in print and conversation. Your clients are unlikley to ever see his material and if they do they won't care.
They are equally unlikely to be impressed by your pre-occupation with the topics. You are as unlikley to improve your own image this way as you are to tarnish his.
Treat your selling points like Cheez-its - and get your own box.
Another very good response.
If anyone has ever been open enough to get past it... Peter, Mark, Randy,... all of the so called "others" have continually and strongly emphasized the point...
This is how I do it. It works. Take these ideas, and make them your own. Become your own dj. Your own style. Don't copy me. Just use these ideas to get your own creative juices going.
What I do isn't going to work for Goodnightdj, nor Proformance, nor anyone else. What the "leaders" do won't work for me either. We all have better strengths and weaknesses. Capitalize on you strengths, work on the weak areas.
Just as we are all different, so are our markets. So are our ideal clients we go after.
I really don't think Peter moved to your town he'd take your clients away any more than you'd take his away.
Bob, I also agree that writing articles and submitting to national bridal magazines would have been a better strategy for getting some name recognition and credibility with the bridal market first.
"get your own cheez it's." I love it!!!
