YP ads gone.

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Fred Wright

Fred Wright

Administrator
Staff member
Aug 7, 2006
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Delaware, USA
www.nwedj.com
Folks,

We recently cancelled our Yellow Page presence. The existing package consisted of two box ads and and a listing in the dot com version.

Why? It wasn't paying for itself. $83.00 per month and the phone doesn't ring.

Thoughts?
 
Zactly...

I too, had a YP ad with the same price and results. Everyone seems to be looking on the Net for DJ information.
 
I still do some yellow pages. I use yellowbook. They are less expensive but seem to deliver close to the same results. I track it as best i can, although it's gotten a little murkier since i put my website in the ads. I also keep track of referrals, giving credit to the advertising from the original referral.(not so easy sometimes) While i get a better return on the net stuff, the yellow pages in the 2 books are paying for themselves.
In the last year, I've canceled 2 of the books while increasing the size in the other 2.
 
General line listing here.

I'm actually happy to see competitors run display ads. The ads are costly and the return is limited in most cases to 1 systems ability. The ROI for many is just not there.

At least with a line listing...when potential clients come looking...you have a shot.
 
Keep a single line listing, just so people can find you, then pay to have a nice website done.

The web is where it's at.
 
I made that mistake also in 2004. I got one call from my YP add. It was from another DJ asking me if I wanted to buy his gear. He was getting out of the biz. So I will take that money and build a decent website.
 
Leave it to Matt to derail a thread...

What does cannabis have to do with YP ads?
 
Sorry Fred, I should have PM'ed John1 about the curious avatar.

Yes we are glad you pulled the plug on YP.

Homer Simpson has a three letter word to describe my pleasure:

DOH!
 
Its funny how markets differ

I balked at the YP for many years but when we went multi op I begrudgingly took out an ad. To my suprise it worked very very well

Then again Im the only one with a display ad the rest are one liners
 
DJ JohnThe1 said:
I guess my add was not big enough. At 800.00 bucks for the year they should have given me my own damn page. Well I might try wedj to see if it helps.
Click to expand...

You were lucky John....Mines 2 inch 2 coloum and its a little over $1700
 
Jeff Romard said:
You were lucky John....Mines 2 inch 2 coloum and its a little over $1700
Click to expand...

Damn Jeff! Thats a pretty penny you gave them. It kills me how they market this crap. I have this guy calling me now about doing another ad and giving me some kind free website, blah blah. I am not giving them another dime.

I give out cards on my way to work a few times a week. I picked up quite a few gigs by doing this. I will stand by the subway and at the Ferry terminal for 15 minutes and hand them out. I also do this at a couple of the malls in my area. I find pounding the pavement works better than the fat yellow book.

When I bought that damn ad. I should of thought about how many times I picked up a yellow page book to look for info. Never!!
We live and learn. I can't wait to get my site going again.
 
DJ JohnThe1 said:
Damn Jeff! Thats a pretty penny you gave them. It kills me how they market this crap. I have this guy calling me now about doing another ad and giving me some kind free website, blah blah. I am not giving them another dime.
Click to expand...

NEVER let them design a website for you. I thought mine was bad until I seen one of thiers. Its not free either the site is (and you get what you pay for) but they charge you hosting. You become obligated to host with them for a year and if you decide to leave thier hosting they own all the copyright to your website so you are back at square one

Heres one they did for a friend of mine...There is even misspellings in the source code that they refuse to fix

http://www.atyp.com/adventureholiday/

This is the basic template they use for all thier sites
 
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