YP ads gone.

To many ads? Support ODJT and see no ads!
.... When I bought that damn ad. I should of thought about how many times I picked up a yellow page book to look for info. Never!!
There's a lot of truth to that. :)

YP is used primarily by people who are new to a given area. This includes folks who are passing through. Hence the plethora of restaurants and lawyers that buy huge YP display ads. They're catering to customers who don't have WOM referrals for services.

People who are new to the area and those who are passing through aren't likely to need roofers or DJ companies. There are exceptions, of course... but in general, the YP's target audience (those new to an area) doesn't have a need for DJ services.
 
Very true. These days with GPS and web phones, when you enter a new area all you have to is a quick search by category and bam. No one really uses payphones that much anymore, I use to see the old yellow pages hanging in their also.
 
when i did have one...i never got a call

joe