Would you drop your price?

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There's ALWAYS going to be someone willing to "go lower," and there are too many trippin over each other for that distinction anyway. Leave those fools and their demographic be.

If you're lowering your prices to compete with these dj's, then you consider them competition, which means you're going after and putting your names in front of the same people. What's bringing you down isn't the pricing of those services it's where you are and AREN'T advertising and what clients you are and aren't going after.

A Craigslist DJ is only your competition if you're a Craigslist DJ too. :triwink:

Target a different clientele and get your name in front of a different bracket/demographic of client using different means.

The guys you mention *probably* don't spend that much or work too hard in the way of quality advertising or targeting specific segments of clientele - they just keep a vigilant eye on the prices of the guy who posted after them and hope to catch what falls through his cracks.

Don't play that game - market yourself creatively (it does take money too unfortunately) - and what other dj's are doing/priced will absolutely and 100% become not only a non-issue, but something you honestly couldn't care less about.:tricool:
 
djsarge said:
Local venues and WEDJ.
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I would have thought that your referals would have been coming from the people who have been to events and seen you work!

Generally referals are gained by exposure, so the more gigs you do, the more exposure you have, the more referals are generated.
 
There seem to be two different discussions going on here. One about "standard rates" and another about "individual discounts."

To be clear...I have lowered my base package price across the board. I do not lower my price in a bidding war to win an individual client.

In 2009 I cut my base rate by about 20%. That was done in response to a lot of pressure from the economy, a HUGE drop in corporate gigs, a need to generate some additional bookings, and a lot of feedback from venues and wedding coordinators (who really like to work with me) that getting under a price point was a BIG deal to their clients.
 
don't lower it.
for all you know, it wil inspire those below you to go even LOWER.
don't raise it
I don't think raising rates is a good idea, (right now) until you've gotten enough work to know that you're in demand.

I follow Thunder on this one...
 
Steve LeBlanc said:
So price alone makes you average????

This make absolutely no sense at all....
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No. Price alone - particularly when it's about the same as everyone else - makes you be percieved as average.

If a client is comparing DJs, and they are all about the same price, why would the client pick one over the other?

If you can give your client reasons to pick you, then you have added value to your offer. I.E. you've defined ways in which you are an above-average entertainer. If that's the case, why are you charging average prices?
 
Dave Miller said:
Actually, I'd RAISE my rates.

If the average is $400, and you're charging $500, you're simple an over-priced average vendor.

Bump it up to $1,000 and you're in a different league.

If, because of that, you're suddenly booking only half as many events, you're actually more profitable.

Note: Chances are your booking rate will decrease, but not that much.
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I don't see that in your initial response...

What if you can't deliver?
 
correct me if I am wrong, Abbey
but I think the idea behind the original post was asking about lowering your price in order to compete with other DJ's who charge less.
I would think the problem that started all this
was that by charging MORE than the other guy
Abbey was not getting (as many) phone calls.

In other words...
people in Abbey's area seem to be price shoppers
who didn't even call anyone who they perceived as being "too expensive"

you cannot explain your value, or tell someone why you are worth more...
and you certainly cannot "over promise"....
if they never call you to begin with.

again, if I misunderstood, Abbey....please tell me!
 
Steve LeBlanc said:
What if you can't deliver?
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That depends.

If you have some problem that prevents you from completing all the details that you promised, then you should offer a refund.

Please DO NOT respond to this comment in this thread.

If you feel so inclined to argue this point, start a new thread.

----

Note: Based on the posts you made in this thread, I think you're actually asking, what happens if you promise more than you are capable of delivering.

In that case, you should not have promised so much, and/or you should not charge so much, and/or you are not worth the price you charged.
 
Along with the price questions is another question we see time and time again on the boards...

Should we have packages or not?
 
Dave Miller said:
That depends.

If you have some problem that prevents you from completing all the details that you promised, then you should offer a refund.

Please DO NOT respond to this comment in this thread.

If you feel so inclined to argue this point, start a new thread.

----

Note: Based on the posts you made in this thread, I think you're actually asking, what happens if you promise more than you are capable of delivering.

In that case, you should not have promised so much, and/or you should not charge so much, and/or you are not worth the price you charged.
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Dave - you initial point was that if you charge the same as everyone else, you're just average. If you didn't want to be average, charge more.

My point is, is that now you are an average dj charging more. Raising your price doesn't equal being better....just more expensive...
 
Dave Miller said:
That depends.

If you have some problem that prevents you from completing all the details that you promised, then you should offer a refund.

Please DO NOT respond to this comment in this thread.

If you feel so inclined to argue this point, start a new thread.

----

Note: Based on the posts you made in this thread, I think you're actually asking, what happens if you promise more than you are capable of delivering.

In that case, you should not have promised so much, and/or you should not charge so much, and/or you are not worth the price you charged.
Click to expand...

Dave - your initial point was that if you charge the same as everyone else, you're just average. If you didn't want to be average, charge more.

My point is, is that now you are an average dj charging more. Raising your price doesn't equal being better....just more expensive...
 
All price discussions are purely masturbatory unless you have established how the base or regular price was determined. Arbitrary discounting is usually the result arbitrary pricing.

If you do not not know what something is worth you do not have a rational, defensible basis on which to assign any.

To properly answer the question, "Would you drop your price?" I would reply, "Would you reduce your expectations?" or "Which expectations would you like me NOT to provide? "
 
djrox said:
All price discussions are purely masturbatory unless you have established how the base or regular price was determined. Arbitrary discounting is usually the result arbitrary pricing.

If you do not not know what something is worth you do not have a rational, defensible basis on which to assign any.

To properly answer the question, "Would you drop your price?" I would reply, "Would you reduce your expectations?" or "Which expectations would you like me NOT to provide? "
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Masturbatory? LOL.... Now, I had to look that one up Rox!
 
nope sorry

mine are heading north never south...


up up up is what I charge
 
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