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I replaced it with an EV logo..... :triwink:
In all seriousness any sort of "Paid" advertisement is a gamble at best. No it's not my entire Ad budget..... nor the only way I will advertise paid or not paid it's just one avenue....
I pretty much figured the responses I got would be exactly as they would be.... not saying it's bad advice or anything like that at all.
Look at Papa's experience with Google Ads? Or some sort of click through ad campaign... it's a roll of the dice.... but, what you have to do is have things in place to track your progress.
For me it's a How Did You Find Us? question when a quote is givin or a question asked and tracked by phone.... this is how I will know if it's effective or just a waste of my money. In the end it's a business expense that can be used for taxes next year.
So the question remains:
Did Rob throw his money away, or will there be a golden return?
Stay tuned junior Ad Guru's for another exciting installment of...
Money-ney-ney Train-rain-ain-in-n-n-n!
I'm too busy coloring (I really do)... :yothumbsup: :yoBiggrin:
I haven't had the greatest of luck with print ads lately -- seems print has fallen by the wayside, yet it's still expensive...
I think you get more bang for your buck on the internet these days...
K
Kirby Ball
Guest
Then what did this statement mean? It sounds like you would be blowing your wad all at once.
Like I said, you've got your mind made up before you even asked the question....You shall know be known as Adam #2...:trirolleyes:
Love ya bro, but you're smokin' crack on this one... I'm done with this thread...
Have a nice day...
Ooooh, Kirby must be drinking Bud (did you know it makes people angry -- Miller Lite too)...? :sqerr:
I allocate a certain amount to each ad media as well. Print gets about 10%, internet gets 90%. So, once the print budget is gone, that's pretty much it for the year. That doesn't mean I don't have money to play with though, in other forms of media...
I think you are on the right track Rob....
$595 for a print ad that will reach thousands of local and within your demographic is money well spent. Even if you don't get an immediate ROI there could be a long term effect here if you are willing to put out more to the same Demographic.
One thing DJs are bad at is TOMA advertising. They only see ROI and have to have 10X or more to make it worth thier while. If your advertising investment can pay for it's self in the short term you are way ahead in the long term because you will develop TOMA if you do it right
$595 for a print ad that will reach thousands of local and within your demographic is money well spent. Even if you don't get an immediate ROI there could be a long term effect here if you are willing to put out more to the same Demographic.
One thing DJs are bad at is TOMA advertising. They only see ROI and have to have 10X or more to make it worth thier while. If your advertising investment can pay for it's self in the short term you are way ahead in the long term because you will develop TOMA if you do it right
Good point Jeff. Rob its less than your standard gig and worth the adventure some we hit and some we miss. Lose a gigs worth for the yr and you struck out this inning. The next inning you might hit a Homerun. If you dont go to bat once in awhile you get nothing.
My opinion is that that type of advertising isn't bad if IT'S PART OF A CAMPAIGN. Sure, it's possible that someone looking for a DJ might happen to come across your ad in the magazine at the right time they happen to need a DJ, but the odds are astronomically against it. What are the chances of your ad being so impactful that someone will remember your name when they need a DJ down the road and the magazine is in the garbage? Or even sitting on a shelf...are they going to remember that there is a DJ ad in there. Highly unlikely.
If you are doing other things to keep your name in their head, and this is just another thing, then it could make sense.
But most of us don't do enough advertising to make "branding" messages worth it. That is why we need to focus our dollars in places were people that are having an event are most likely to be.
People have a very short memory. We saw dot com companies spend millions and millions on just a few ads for superbowl commercials. Yes, many millions saw it. But it was forgotten just a short time later. The ones that last are the ones that push that message OVER and OVER.
The places that might get a decent return off of this might be a nearby restaurant or bar...with maybe a coupon...to get people to come in right away and try the place. But, for a DJ? If that magazine gets read by even 100,000 people, how many of them will actually see your business card size ad, and how many of those that actually see it will need a DJ at the time they read it?, and how many will remember the ad later when they do? I think the last answer will be zero.
If you are doing other things to keep your name in their head, and this is just another thing, then it could make sense.
But most of us don't do enough advertising to make "branding" messages worth it. That is why we need to focus our dollars in places were people that are having an event are most likely to be.
People have a very short memory. We saw dot com companies spend millions and millions on just a few ads for superbowl commercials. Yes, many millions saw it. But it was forgotten just a short time later. The ones that last are the ones that push that message OVER and OVER.
The places that might get a decent return off of this might be a nearby restaurant or bar...with maybe a coupon...to get people to come in right away and try the place. But, for a DJ? If that magazine gets read by even 100,000 people, how many of them will actually see your business card size ad, and how many of those that actually see it will need a DJ at the time they read it?, and how many will remember the ad later when they do? I think the last answer will be zero.
Ya, my mind was pretty much made up... and I did miss speak when I said this was my ad budget for the year....
Actually I've never had an ad budget... mostly because I've been in gear acquisition mode... now that I'm pretty well set for any large gear purchases I can now set aside monies for building the business. This ad is just one way.
I'm sorry if I misslead you but, at the time I posted I hadn't sat down to go over last years numbers and the year before and the year before to be able to project/forcast possible revenue for the comming year.
I will probably take out one more print ad in a Wedding Rag.... I just haven't decided which one but, it will be locally distributed rather than a national rag...
Plus I will be doing Wedding Expo's as well which I consider as part of my Ad budget as well.
All good points but think about this, an ad like this one would be like me personally standing at the gates of every home game handing out business cards to each person as they walk in.....
We pass out business cards like the air we breath.... how many of those end up in the trash as well?
We pass out business cards like the air we breath.... how many of those end up in the trash as well?
Rob your preaching to the choir. Do your thing but the jury has spoken take it for what its not worth. Adam and Rick would be proud. Scalp a ND Ticket it might gain you a few bucks.
My marketing plan up until last year, included over $3,000 for print media annually.
last December, after careful consideration, and analysis of my ROI, I suspended all print media advertising for 2010.
Jason Jani, one of the most successful Wedding Disc Jockey Entertainers in New Jersey,(Sound Connect DJs of Belmar NJ) gave a inspiring seminar at DJ Times in Atlantic City NJ this year. He stated that Print Media advertising was not in his marketing scheme either.
Unfortunately, the Millennials are not influenced, nor are they intrigued, with print media. In fact, most of them never READ print media.
They get their news & information on their EVO's , Blackberry's, and laptops via the Internet. This is where they read their books, magazines and other publications.
Many magazines are now providing on-line version of their publications.
Mobile Beat magazine even has a great on-line edition published now.
The handwriting is literally on the wall.
Print Media is dying.
Print Media advertising no longer provides a decent ROI (Return On Investment)
For 2010, I expended my $9000 advertising budget solely on Internet marketing. My sales are up 35% over 2009.
It is my belief, and now, experience, that print media advertising is an unnecessary waste of your valuable marketing dollars.
last December, after careful consideration, and analysis of my ROI, I suspended all print media advertising for 2010.
Jason Jani, one of the most successful Wedding Disc Jockey Entertainers in New Jersey,(Sound Connect DJs of Belmar NJ) gave a inspiring seminar at DJ Times in Atlantic City NJ this year. He stated that Print Media advertising was not in his marketing scheme either.
Unfortunately, the Millennials are not influenced, nor are they intrigued, with print media. In fact, most of them never READ print media.
They get their news & information on their EVO's , Blackberry's, and laptops via the Internet. This is where they read their books, magazines and other publications.
Many magazines are now providing on-line version of their publications.
Mobile Beat magazine even has a great on-line edition published now.
The handwriting is literally on the wall.
Print Media is dying.
Print Media advertising no longer provides a decent ROI (Return On Investment)
For 2010, I expended my $9000 advertising budget solely on Internet marketing. My sales are up 35% over 2009.
It is my belief, and now, experience, that print media advertising is an unnecessary waste of your valuable marketing dollars.
Most of the business cards I pass out probably end up in the garbage. However, some of them stay in people's wallets, purses or bulletin boards for when they need it or they give it to someone that does need it.
How many of those business card size ads will end up being saved by anyone?
Just because it's "business card size" doesn't meet it gets treated like a business card. People don't cut the ad out and put it in their wallet...unless maybe it was a coupon that they could use now.
I do wish you luck with it. I do believe your odds are greater by taking the $600 and playing the lottery.
Ok, maybe that's a stretch, but you get my point.Also, I disagree that an ad like that is like passing out a business card to each person. Passing out a business card to each person means they will most likely at least look at it before throwing it out. If you had a big ad on the front cover, then it would be close, assuming everyone that walks in, buys it and looks at it. The odds of a small ad being seen by even the majority of the people that buy it is slim.