Yep. Far more profitable per hour. And the equipment needed costs far less. Oh, and a WHOLE LOT less stress.
Bubble Party Operators: Just a thought...
- Thread starter Hank Davidson
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Yep. Far more profitable per hour. And the equipment needed costs far less. Oh, and a WHOLE LOT less stress.
Then I guess since you are much smarter than the average person you wouldn't be in his target audience. Look at it this way. Let's say you go attend a movie you've been dying to see. You've been waiting to watch this movie with anticipation. The last thing you care about are the adds. With me so far? I mean after all you payed damned good money to see "Broke Back Mountain" and your anticipation doesn't want to be interrupted by dumb adds. Besides with the excitement of the movie and the thoughts of those scenes I'm sure movie adds are the last thing on your mind.
You don't happen to know Ken Peterson do you?
I mean after all you payed damned good money to see "Broke Back Mountain" and your anticipation doesn't want to be interrupted by dumb adds. Besides with the excitement of the movie and the thoughts of those scenes I'm sure movie adds are the last thing on your mind.
You don't happen to know Ken Peterson do you?
Some very elementary and subjective math:
Numbers taken from averages on Movie theater marketing services web sites.
Production cost for 30 second video: $1500
Cost to run ad in a multi plex for one month: $1500
So, if you do 30 jobs a year you have added a $100 per event expense to each job, and you have only received 1 month of advertising.
Now, papa, you have a fair sample of what your market will pay. Apparently 225 per event is too high. So, make it 200 per.
$200 - $100 = $100.
Lets assume you have fabulously inexpensive insurance, minimal fixed and variable (travel, supply, uniform, maintenance, etc) costs and no depreciation costs. $30 seems like a small enough figure to use.
$100 - 30 = $70
So the use of your equipment, any necessary travel, and strike and performance time is only worth $35/hr?
I bet there are other expenses I have not even included or considered that would render that number optimistic.
I would not be able to justify that advertising expense.
Even if you did 50 jobs annually @ $200. The subject expense would still be about 30% of revenue before any other expenses are calculated. Still to high in my book.
Numbers taken from averages on Movie theater marketing services web sites.
Production cost for 30 second video: $1500
Cost to run ad in a multi plex for one month: $1500
So, if you do 30 jobs a year you have added a $100 per event expense to each job, and you have only received 1 month of advertising.
Now, papa, you have a fair sample of what your market will pay. Apparently 225 per event is too high. So, make it 200 per.
$200 - $100 = $100.
Lets assume you have fabulously inexpensive insurance, minimal fixed and variable (travel, supply, uniform, maintenance, etc) costs and no depreciation costs. $30 seems like a small enough figure to use.
$100 - 30 = $70
So the use of your equipment, any necessary travel, and strike and performance time is only worth $35/hr?
I bet there are other expenses I have not even included or considered that would render that number optimistic.
I would not be able to justify that advertising expense.
Even if you did 50 jobs annually @ $200. The subject expense would still be about 30% of revenue before any other expenses are calculated. Still to high in my book.
Nah... $225 is the rate I am getting everywhere but that 1 chain.
I work in TV... No problem getting an ad produced for free.
Last year I did 57 jobs, and am on pace to do at least that many this year....
That all said, if it does cost $1500 a month, then, obviously, it makes no sense.
I'd call your local theatre, and see what they say...
Ours was not all that expensive, but again, I think that's going to be area/population dependent. We have about 25-30,000 people in our town, and the theatre has 8 screens.
Ours was not all that expensive, but again, I think that's going to be area/population dependent. We have about 25-30,000 people in our town, and the theatre has 8 screens.
Around here price runs on a contract basis; I know a company that gets $250/month on all 5 screens (we have 1 theater in town with 5 screens). I'm not sure how many slides per show that is for, but should give you a little insight.
So can you guarantee I will not put up something super-memorable. I see a little conflict in your post. As with any advertising, it has to be well done and well thought out in order to turn into leads.
Good point Val. I was at a 4000 dollar two day wedding show to scout prospective vendor alliances. See what the three multi op DJ services were up to etc. It was very educating especially seeing how poorly so many presented their branding for market. Logos not visible and in several cases I truly couldnt determine for sure what they were attempting to sell. Decorations not flowing smoothly to gain a proper presentation and folks who didnt know answers working these booths. On the other hand a couple of these unmarked booths were so well designed I had to go find out what they were selling. Apparently its not cut and dried how we can gain success. One way works for one and the opposite for another person.
I edited up a couple of posts guys just to keep it on track and keep the insults from flying
As you were
As you were
YMMV is the operative phrase
You can "zig" when everyone else is "zagging".
I will change my name to "Zig Zag DJs"........LOL
