WOW!
I must say.....most DJ companies have the same desire/goals...which basically as you said....
Service industries are about offering a superior service at a good value. No matter what.
That is a service goal for most industries.
I suspose you do got a point, and I kinda see what you are saying now.....
Most people will shop where they are the most comfortable. However there are exceptions to the rule. Very good point! *Pondering* Let me think on this for a bit!
