YP box ads are great if you're working in a rural market where there are few DJ companies in the YP. There you have the market pretty much to yourself.
Otherwise, they're a waste of money. If there are two pages or more of DJ companies in the YP it's all about "How much?".
Their fingers can keep on a-walkin'. They'll get to the local DJ pimp companies eventually.
I think Fred hit it right on the nose. The YP work better in small markets. If there were more than 2 or 3 in the book with display ads I would drop mine quick and go with the free listing.....
Or take out a half page ad
