I don't think there is anyone who wants the DJ to be the center of attention (except the DJ himself).The majority of my wedding clients do not want the DJ to try to be the center of attention, because it's their day, not the DJ's.
The problem is how you define interactive - to most DJs that means games. This works well in the teen market - but then these same DJs try to bring this style into adult formal events.
These are the guys who have been conditioned through working with children to believe it's their emcee skill and their voice on the mic that motivates people. These are the cheeseheads who you see walking around in dead air proclaiming: "right now - I need everyone on the dancefloor!"; (This can go on for a full 10 minutes - unless the DJ is very expensive, in which case it might last 15.)
Once it really goes to their head they'll start to touch things - so their subliminal powers can focus the rooms energy and attention on inanimate objects like doors, etc.
BTW - don't try this without the benefit of many hours of professional development found only on privately produced DVDs!
Real DJs never have to beg - because most everyone would already be on the dancefloor. A real DJ knows that the party train is just a song. What we really drive is an escalator - everybody rides but we don't stop too pick up passengers!
</p>
