not sure about the meaning here.
does this mean you believe you can charge the most and be successful, but choose not to?
I too, am moderately priced. I believe it allows me to stay busy, get lots of referels, and bring in the most revenue. However, If i thought that i could bring in more overall revenue by raising prices, i would.
In my area, you could be the best at what you do...however there will always be a price shopper. I am not saying price shoppers are wrong, because I am a price shopper. I could charge more, and I could work less. But personally I rather have my name on some of these events in which brings me more business.
When I first came on this site..."Charge more/Work Less" seemed practical in every which way. However in my market that's just not the case. I have noticed that charging more, did get me less events, but unfortunately less people were able to see me perform.
Maybe after I am more recognized my approach will change, but for now that approach is not applicable for me.
So I say I am moderately priced because currently I am probably ranked at the #2/#3 spot for the price of my events. But in the same regards I would rank my business at #2/#3 in my area as well. I am definitely not #1...as more events need to be done satisfactorily, and my reputation needs to build as well. I feel good where my business is now, however, of course as everyone else..you still want your business to grow.
Also...I feel the same as you....I'd rather stay busy say three times a month with guaranteed income, rather than trying to book two events in a higher price bracket. If my area supported a demand for higher expectations from djs, I would have a leg to stand on. However, most people...yes they want a good dj, but at the same time, they compromise too many times for a cheaper dj, even though the quality of the event is diminished. I give my events it my all, and I will do whatever it takes to give my clients the event I promise. There are three dj services that I feel are actually for the client...and the other 6 are for themselves, and they just hope the clients have fun at their event. I guess everyones miles will vary...but this is my perception. I am kinda startin to ramble..so lets stop here...lol!