An example of a call to action on a DJ website is an availability checker. A prospective bride is perusing your website, skimming the text and looking at the pictures when she sees a box that says “Select your event date to instantly check availability. Request additional information at no obligation.”
Without even really thinking about it, she inputs her wedding date. It brings up a new page that says “Good news--we are available for the date of your event! The next step is to get a free, instant price quote using our automated online system.” On this page it’s asking for her contact information and information about her wedding. She enters in all the information so she can receive her instant price quote. The best part about this is this can be done from anywhere at anytime—whether she’s at work and can’t make calls from there about her wedding or it’s 2am and there’s no way she’ll get someone on the phone, she can get a price quote.
After she hits submit, a new page comes up with her price quote. She can stop there or go even one step further and hit the ‘book online’ button at the bottom of the page. Using that button she can print a contract and even pay her deposit online with a credit card. If she decides she wants to think about it a little more or possibly talk to the DJ company before booking now at least the DJ company has her information to follow-up. Without all these calls to action she might’ve just bookmarked the site to check out again before booking her DJ and maybe she would never get back to the site.
