Alright -
Here's what I want you to do.......and hear me out before you bust my nuts over this.....'cause I know how you feel about the subject....
Go thru ALL your past wedding clients, get their email addys, and then armed with that info, go to your WeddingWire account and send each and every one of them that review email your account affords you. Remember to sweeten the generic email up a good bit before you send it too.
The reason I say this is that in my opinion, ANY advertisement, be it print, online AND especially WOM (word of mouth) referrals/reviews from past clients is a good thing.
Kyle and I were talking about this very subject this afternoon and he was commenting on how all my WeddingWire.com reviews almost seem too good to be true, but he knows they are actual and genuine because he's seen me in action and he has also seen the physical Thank You cards sitting on my desk at home.
And this is not meant to toot my own horn at all, it's just provided as evidence of how much I value my past clients.
This is the link to my WeddingWire.com Reviews page:
http://www.weddingwire.com/vendor/VendorViewRating?vid=c53df5524b82f610
You would be amazed at how valuable my professional references and my past clients are to my business. As the original topic of this thread mentioned, do references really count that much?
The answer to that question is a HUGE YES! It's actually been a closing factor in some of my events.
I can't stress to ALL of you that want to elevate your game, how important it is to make physical/face-to-face contact with those banquet folks and/or catering contacts that refer you regularly.
Just sitting down with them for a couple of minutes to talk shop about the state of affairs of the economy, and how it's affected their business/bookings can be incredibly valuable. It tells them that you are concerned about not only your business but theirs too. And you can make this a business trip at the same time by logging your miles traveled, because you can replenish their supply of your brochures.
I offer these simple marketing tips to all of you, only because I am ALL about helping anyone and everyone elevate their game.
These are just my thoughts.........take them for what they are worth.