I don't need to be shown the door, I know where it is.

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Hey Dessicant, thanks for the compliment, and yes... if you look into the current costs of running this business (per year)... they are more than what most people make in an entire year. Between the labor and payroll services, office, branding materials, insurance, and actual equipment to run the business it really adds up. However, there was a strategy going into this and an actual business plan. I didn't just go out buying things in the beginning when my income wasn't as high, and my demand was not where it is now. I didn't want to invest in everything I saw and be in debt and being tied up financially. So to be able to compete I used to subcontract a lot of options I offered at first. I marketed it well, even sometimes taking a loss on it so that it would get booked and I could show it off. Once I saw demand for it (and had it booked on enough upcoming gigs to pay off most of the investment into it) I would waste no time to make the investments myself. I subcontracted uplighting, multimedia tv options, and photo booth's at first. Currently I also have Percussionists and lounge furniture that I subcontract... but maybe book once a year due to its unique nature and just have it so people see that I do it.

This is why I believe there is no excuse in bettering your business and its offerings. Even if you don't make a penny on it, it looks so much better when people come to you and they see that you offer a multitude of items and you don't appear "basic". Even if a particular client doesn't book it, perhaps after rocking their event, they might have friends who come to you and might find interest in one of those items. That's how my growth happened from a sales perspective... From 2008-2011 I offered no subcontracting options (think a basic dj)... my avg event price was relatively low at around $1000 an event... but in 2011 I started to offer it all... and while I made very little profit on em, it changed the impression of my business, and slowly but surely people were booking them and my avg event price went up year over year by about 10-15%. Now just about every event I do has some sort of add on options and my avg booking price for 2017 is holding steady at $2700.

Most of these threads on here are about little nuances in day to day situations, which in reality don't affect the success of a brand. Things like brand perception, performance and energy, customer service, marketing tools and ideas, vision, etc I believe provide more to a businesses success than if you took a request or not for that drunk guest.

Agree with all of this. I have decided to prematurely purchase some things that I don't need, especially lighting, but that is because there is a 2 year learning curve on really using lighting to its best advantage. DMX and the correct software to do what I want to do was the first challenge, and I quickly noticed that all the usual lighting controllers and stuff that you see in a GC or PSSL catalog is insufficient to really control lights creatively. It is an absolute art form to do this right, and there is no way I could rent the lights and software and learn it all. I need the stuff in my house where I can play with it every day. So I went out and bought 4 pairs of moving heads that have different characteristics and design possibilities, as well as 40 or so uplights, and am busy learning how to program them creatively. Unbelievable fun I might add. If I had discovered this when I was 20, I would have never ended up in the real estate game. Most DJ light shows I see in the gig logs are what professional lighting designers refer to as "flash and trash". I quickly developed a distaste for that and prefer to learn a more theatrical approach to lighting my events. We'll see how that goes, as it's a much bigger topic than I imagined at first. But too much fun and at 59, you take the fun where you can find it!
 
15k?
I coulda bought out a retiring DJ, he was asking $10k including a trailer.

I did buy out a guy $1500ish (traded stuff and some cash). No lights, ($550 to buy new), I used a laptop i had for while but bought a new one ($500), I bought a soundcard/controller ($110), mixer (125) and some cables. So under 3k.

Since then I've added a ceremony system, 2 small subs, better (and lighter) passive speakers for the original system, 'real' subs (powered 18s), powered 12 tops, bigger better mixer, second wireless mic, lots more lighting..that's not $5k more..so $8k plus picking up music as I go..$800ish last year so not a huge expense.

Uplighting might be next...getting calls for it but haven't sold it yet. I can rent, buy cheap or buy expensive. Haven't found used yet. Even good name brand wireless battery powered lights won't be more than $5k - sill under your 15k total.

How did you spend $15k?

I have to dis


"Costs money" is an understatement. I am 59, am only just starting in this business, and only as a sideline, and I'm already out $15,000, and I'm not even warmed up yet. Not that I am complaining, just observing. I don't even want to know what DJ Taso has spent. 6 figures plus. But of course his fees reflect a business model that emphasizes quality and production. Anyone starting in this business should go to his website just to see what the possibilities could be if you are good and work hard. Inspiring!
 
15k?
I coulda bought out a retiring DJ, he was asking $10k including a trailer.

I did buy out a guy $1500ish (traded stuff and some cash). No lights, ($550 to buy new), I used a laptop i had for while but bought a new one ($500), I bought a soundcard/controller ($110), mixer (125) and some cables. So under 3k.

Since then I've added a ceremony system, 2 small subs, better (and lighter) passive speakers for the original system, 'real' subs (powered 18s), powered 12 tops, bigger better mixer, second wireless mic, lots more lighting..that's not $5k more..so $8k plus picking up music as I go..$800ish last year so not a huge expense.

Uplighting might be next...getting calls for it but haven't sold it yet. I can rent, buy cheap or buy expensive. Haven't found used yet. Even good name brand wireless battery powered lights won't be more than $5k - sill under your 15k total.

How did you spend $15k?

Actually I underestimated:

Soundcraft fx2 mixer: $750.00
2 Rogue R2 Spots @ $1,700: $3,500
2 Blizzard Snake Eyes @ $1,499: $3,000
2 Chinese knockoffs of the Clay Paky B-Eye @ $800: $1,600.
2 Chinese knockoffs of the Ayrton Magic Blade @ $500: $1,000
QSC K181: $1,400
2 QSC K12s: $1,400
2 QSC K10s: $1,200
6 Global Truss 6.5ft: $1,020
40 cheap uplights @ $30 +/-: $1,200
6 higher quality uplights @ $150: $900
2 global truss base plates: $300.
2 global truss top plates: $150
Elation show designer 1 lighting controller: $800.
MHC 2.0 moving head controller to allow joystick control of multiple moving heads: $700
Show control software for lighting control for my laptop: $1,200

That's $20,120. I am not even including DMX cables, Audio Cables, and AC cables, I easily spent $1,500 on high quality cables.

Oh yeah, 4 On-Stage SS-8800BP speaker stands @ $95 = $380
10 HPRC 2700 road cases @ $175: $1,750.
2 global truss DT3900L light stands @ $230: $460

So, quick figuring, that's $24,210. That's not everything, I also bought some garbage lights like mini-kintas, swarms, Chauvet LED shadow, etc. And this is what popped into my head. There is more odds and ends, fittings, adapters, etc.

I don't buy used. Just a personal thing. If I want something, I want it new. Used stuff fails a lot.
 
The biggest difference you'll find is in everything but the sound aspect. Although My sound system is nearly $14k alone, my additional enhancements offered (lighting, photo booth, tv's, etc) are nearly another 60k in equipment. Between that and all the laptops (I use between 2 and 5 simultaneously), the controllers (2x ddj-sz for backup purposes), cases, cables, mics, facades, etc...I probably have invested nearly 100k to run the events I do now. Granted, I've created some great contacts and get most of the big ticket items at great discounts so that actual number may be slightly less.

Buying higher quality requires fewer "upgrades" over time and therefore allows my investments to be expansions that bring in additional revenue. I have been using the same moving heads since 2012 and uplights since 2013.
 
The biggest difference you'll find is in everything but the sound aspect. Although My sound system is nearly $14k alone, my additional enhancements offered (lighting, photo booth, tv's, etc) are nearly another 60k in equipment. Between that and all the laptops (I use between 2 and 5 simultaneously), the controllers (2x ddj-sz for backup purposes), cases, cables, mics, facades, etc...I probably have invested nearly 100k to run the events I do now. Granted, I've created some great contacts and get most of the big ticket items at great discounts so that actual number may be slightly less.

Buying higher quality requires fewer "upgrades" over time and therefore allows my investments to be expansions that bring in additional revenue. I have been using the same moving heads since 2012 and uplights since 2013.

Absolutely correct. And I think you have done great. Looking at your videos, I would have thought $200,000. The presentation is "big", yet refined, which I like. You have to spend money to make money. But there is also something to be said for enjoying the equipment you use on a daily basis. It just makes life better.
 
Absolutely correct. And I think you have done great. Looking at your videos, I would have thought $200,000. The presentation is "big", yet refined, which I like. You have to spend money to make money. But there is also something to be said for enjoying the equipment you use on a daily basis. It just makes life better.

Yes, it's all about making an impression... and certainly true that with each investment made, more profit was being made.

I've made my share of mistakes in buying cheap, only to have to upgrade within months (cheap speakers, cheap lights and moving heads, cheap cd players and mixers). Like many on here, I was doing my yearly lighting upgrades with basic guitar center quality upgrade... and a bunch of money was going towards that only to not have it last a year and constantly seeking something better. Now I haven't touched my lighting rig in about 5 years with exception of adding 2 more moving heads to my arsenal (same model). I also rent out my additional lights to others I network with a few times a year to bring in extra income.

But again, as I said in the past... the reward doesn't come just because you invest in equipment, or learn a new skill, etc. It actually has more to do with branding, performance, marketing content, and the type of client you are marketing to. That's what ultimately makes a difference in what you do. Once you find the right clients, the additional investments are then effective. I could offer everything in the world, but if I'm not targeting the right market, its a waste of money.
 
True, and I am not underestimating talent. Buying equipment is not a substitute for being able to command a room and run a celebration. You really can't buy that. Some guys have it, other don't. I think that's a big part of your success. Interfacing with people who have money is not easy and you have to know how to do it. $2,500 gigs are not just handed out to anyone.
 
From the 90s & 2000s I have a listing of close to 1000 DJs I met selling records & equipment. I always wonder how many are still in working/in business. Most of the guys in my area I know which started with me aren’t working anymore but hell it’s been over 40+ years. However, a few of my business friends in the college market I met in the 90s who own larger multi op companies are still going. One just semi retired/brought a place in FL & has this son running company.
Yes, I understand that last person out turn off the light feeling. Hopefully, I will make it another 10 years but I definitely won’t the big events like I used too.
 
I've gotta wonder what went wrong. I agree that advice I've been given on DJ boards wasn't always good. Just because some things work for someone doesn't mean they'll work for me or you. I believe luck is a factor too, sometimes a big factor. Looks like you need to close that door and open another...
I don't see it as luck. I see it as God's blessing. What God has for you is for you and nobody can take that away. Hope health wise things go well. Keep the faith.
 
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I've gotta wonder what went wrong. I agree that advice I've been given on DJ boards wasn't always good. Just because some things work for someone doesn't mean they'll work for me or you. I believe luck is a factor too, sometimes a big factor. Looks like you need to close that door and open another...
While it’s possible luck can be a factor, in my experience, luck has often very little to do with success. Being prepared or ready for the opportunities when they present themselves is key.
I think everyone in business has made decisions that when looking back, they would make a different choice knowing what they know now. It’s called experience. Making decisions you can recover from when they don’t work out isn’t luck, it’s being smart and learning to be better.

if someone finds they aren’t good at running a business, there are always companies who need reliable people that will do what’s needed and can follow directions. It’s a great way to learn any trade or business.

I’m of the belief that anyone can learn how to DJ. Like anything, it will be easier(and more enjoyable) for some than others.
Same with running a business.
As far as forums like this, I've found them an amazing resource to learn from. Just as long as you can recognize the occasional troll who's more interested in making you feel inadequate and making themselves feel important, than understanding your business and helping you out.
 
While it’s possible luck can be a factor, in my experience, luck has often very little to do with success. Being prepared or ready for the opportunities when they present themselves is key.

You guys are obviously much smarter than I am. Seems the only way I ever find success is after I've done everything else there is to do wrong.
 
You guys are obviously much smarter than I am. Seems the only way I ever find success is after I've done everything else there is to do wrong.
No, I'm right there with you. It's just about being able to recover from doing the wrong thing 😁

I recently saw an interview with Phil Collins. They asked him how he came up with the iconic drum part in " In the air tonight". He said he came up with it because the first 400 things he tried didn't work 😁
 
We're still here :)

ODJT might be the longest running DJ board out there!

I noticed that when I was commenting on this thread 6 years ago, Craigslist ads were free. Now they are $5.00 per ad. I have also seen or head of a number of DJs that chose to give things up since 2017. However, it seems all the top posters here on ODJT are still going strong in the DJ biz, and even Cap is still working events!
 
ODJT might be the longest running DJ board out there!

I do believe we are the longest running board left and definitely the busiest
 
Does anybody here remember when DJs used to chat on AOL each week?
AOL was dial-up then and the DJ chat was Scheduled late because while you were online you couldn’t get any phone calls. AOL used to be very popular, I still have my Aol email addresses and did my first website on service. AOL was your access to the web, email and search engine.
 
Over the last 17 years I have tried to make being a DJ work, spent thousands upon thousands of dollars on a lot of stuff that was sworn by that turned out to be a crap shoot at best for me. I have always been a firm believer in investing what you have and not what you don't. I made a lot of sacrifices, VERY large ones up to and including my family to try to make being a mobile DJ work. On paper, it's looks very lucrative and could even be successful but the real world has proven to me that's not interested in me or what I have to offer it. It doesn't care for a minute. It's just not anything that can be done with me applied to it. Being short the many more thousands of dollars needed to make it work, I have had to stop and re-evaluate my life and the future of me trying to be a DJ.
Trying to be a DJ for me has been the number one source of conflict for me the past 17 years. Everyone has said do this do that , tried that, it failed now what? The what is, is that I am going to have to let it go. I just simply can't deal with the heartbreak and the conflict anymore. The time is gone and I'll never be able to replace it. I'm not going to be able to have peace in my life until I let it go. Everything has been a constant struggle and even a fight for me. I've decided that I no longer need that or want that. With my health beginning to fail, because I do not have the many thousands of dollars necessary to see a real doctor with, at this time I just have to draw the line right here and decide what is fantasy and what is dreams and histrionics.

The people on this discussion have been most kind, gracious and professional to me, more than I can say about the other discussion forums I have been involved with which will remain nameless. As I lay this hot mess down and bury it, to you all here I just wanted to say thank you and good night.

Mike Burke
Right with you, Mike. The DJ business never really rebounded after the Bush/OBama recession. Before that, I was making $1,700 a wedding or corporate party. Once the Bush/OBama hit, my events fell more than 50% and the dollar amount went down to $500. Corporate holiday parties evaporated. The $300 DJs stayed busy. I stuck it out till 2018 then gave up. Glad I did. Good luck!
 
Right with you, Mike. The DJ business never really rebounded after the Bush/OBama recession. Before that, I was making $1,700 a wedding or corporate party. Once the Bush/OBama hit, my events fell more than 50% and the dollar amount went down to $500. Corporate holiday parties evaporated. The $300 DJs stayed busy. I stuck it out till 2018 then gave up. Glad I did. Good luck!
Maybe in the immediate years after things slowed down and the corporate events faded away… but to say things never rebounded is a stretch. DJs are charging more than ever as a whole for weddings, with many starting well above the $2000 mark for just sound. While the corporate world took longer to get back to spending money comfortably, they too are doing events and spending a good amount on entertainment.