How to navagate the Market Flood?

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C

Chris_Hollowell

New DJ
Feb 10, 2007
107
0
56
Northern Indiana
www.indianadjs.com
I don't consider myself to compete against other area DJ services, regardless of whether they are actively competing against me or not.

But since I've decided to return from an extended leave of service, the number of area DJ services/Karaoke jocks has more than doubled. I cant go anywhere in traffic without seeing a vehicle with some kind of DJ ad or logo.

I'm making 2008 a full on advertising push but want to re-establish my service above the backyard DJs. I'm just a little confused of how to decide which direction will be an effective advertising launch.

I'm looking for input from some of you long time cats to weigh in and suggest some ways or choices I have that I'm not thinking about or I might have over thought about.

Does that make any sense?

CH
 
Greets, Chris.

Welcome back to the asylum, lol. :)

There are some things you can do to market to upscale events. It will take some shoe leather but it's worth it. Many local franchise businesses like Curves For Women and others will be receptive to organizing and promoting black tie events to raise money for charities while getting others to pay for it. Contract your service for $1.00 and ask that the sponsors promote your company in return.

A DJ company that is sloppy in appearance will never get far in the upscale market. Market your professionalism and you're in.

If weddings are your forte, look to market on wedding and bridal websites with local keywords. Again, stress professionalism and experience.

Get involved with your local Chamber of Commerce and market the hell out of it. Offer a 10% discount to Chamber members.

To be sure, competitors will be doing much the same. But you will do well when you set your company apart from the competition by being and looking professional.

Clean setup, formal attire, professional business equipment. These things will get you where you wish to go.

Don't dismiss the VFW shows right off the bat. You may be surprised at what a professional DJ can gain in referrals from party-hearty crowds. Remember, many of these folks are business owners. There's a chunk of your corporate market. You've gotta be there for 'em.

I hope it helps.
 
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