How much do I need to charge...

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Bob, how linear can you be?

Completely linear.
I repeat questions when necessary.

Dude, you have talked about the 14th amendment, our nation in danger, wedding industries with 70% overhead, and all manner of things you despise.

Have you any direct examples to support your "state of MDJs" other than popularized supposition?
 
Steve Miller said:
Dude Walker said:
MDJs willing to defend a price that is lower than the average cost of production. In essence, prices from 10-20 years ago.

MDJs willing to steal music.

MDJs willing to steal Karoake media.

MDJs willing to steal Video media.

MDJs willing to steal website content for their business.

MDJs willing to serial duplicate entire libraries for unfair competitive advantage.

MDJS willing to underreport or cheat on taxes.

MDJs willing to slander an specific company to attain the sale.

MDJS willing to enter into a contract at a lower price & dump that contract when a higher priced contract comes along.

MDJS willing to NOT honor their contract.

MDJs willing to NOT enforce their contract.

MDJs willing to place their clients at risk.

MDJs willing to NOT be a responsible economic citizen.

MDJs willing to defend the right to be ignorant.
Dude,

Will you qualify this list? How many items from the list are required before a DJ is considered worthless. Would just one be enough or would it rquire two or more or all of the items before we would have a worthless DJ?

Steve,

It may include, however, is not limited to the items listed above.

To answer your question...

Any combination of...

Proformance said:
Dude Walker said:
Bob, how linear can you be?

Completely linear.

Thank you for a genuinely honest answer.

Proformance said:
I repeat questions when necessary.

Hogwash! You repeat questions out of convenience, yet, fail to answer questions set to you.

Are the fish biting...you've been trolling for days...you should have a full stringer by now.
 
Joe, take your pick. I own 21 vehicles. Each appropriate to their task. Some are gas hogs for a reason. 14-16,000 lbs of gear for larger shows takes something with a little more kick than a 302.

As for gear configuration. We can assemble various sized systems as needed. The gear I run is design for a slight physical impairment. It's offers flexibility, yet retains it's portability.

I am currently working on plans for a smaller system. Again, you pay more for smaller convenience.


Lotta stuff, Dude. I am a single-op, though. It is my belief that the cost to profit RATIO per show should remain constant regardless of whether you are a single or multi-op. You may have yo charge more per show, but with the Back End Principle used properly, you should have the same percentage margin as I do for flexibility. Do you agree?

Helpful hint on the downsizing: Remember the packing as well as the equipment. If you can use a softside case for something safely ( say, books for karaoke, cable kit, discs in particular, if you use them, etc...) save a lot of room and weight. Foldable racks instead of road boxes. The amp for the job (not overkill),.........yada, yada....
 
Lotta stuff, Dude. I am a single-op, though. It is my belief that the cost to profit RATIO per show should remain constant regardless of whether you are a single or multi-op. You may have yo charge more per show, but with the Back End Principle used properly, you should have the same percentage margin as I do for flexibility. Do you agree?

Joe,

I agree to a point.

However, if a target price chosen doesn't offer the flexibility for a quality durable product/service for the sake of meeting a price point, the value of the core product/service suffers overall.

I am makeing no assumption on any specific equipment. However, there are quality and durability issues between a $99 product and a $1,000 product.

That is not to say that good fortune couldn't smile on you with a $99 product that lasts for years or being cursed with services issues with a $1,000 product - out of box. However, generally speaking you get what you pay for.

With that being said.

The back end principle could leave you with a lesser end product due to market conditions forcing a lower production cost with lower quality related products and services that support a given business. That is where my concern lays.

In essence, if any of the RateRite tables are used and a per event price is higher than a markets ability to sustain, then adjustment must be made. Ironically, that ends up using a backend principle to some extent.

The question is where the line is drawn by each owner-operator.

There is no one absolute method that is perfect. Variations, in some cases, melded together may offer a better solution.


From a different perspective:

There are house builders in our area that mass produce homes on site or pre-fab. They have their costs figured down to how many nails will be used.

If the clients within a housing market dictate that a new starter home will sell more quickly at $109,500 as opposed to $110,000...the builder finds a way to cut the materials cost. If the market price fails to move upward from year to year, the homeowner will end up with a lesser home for the value in the long run. Thinner sheathing, less insulation, cheaper windows...etc. The home owner may set what they are willing to pay upfront, yet pay in spades in the long run.

Reactionary pricing is the stuff that price wars are made of.

MDJs, definately DO NOT need that.

Joe...or whomever...

Q: How many MDJs per hundred do you believe have any formal economic business training?
 
Joe...or whomever...

Q: How many MDJs per hundred do you believe have any formal economic business training?

How much formal economic Business training did Steve Jobs, Dave Thomas, Bill Gates, Sheldon Adelson, Larry Ellison, Michael Dell, Amancio Ortega, Kirk Kerkorian, François Pinault, David Murdock and Richard Branson have?

The answer is NONE! The majority of this list did not even have a high school education and they own and or run billion dollar companies.

Now just how much formal economic education does a friggin DJ need?
 
Steve Miller said:
Dude Walker said:
Joe...or whomever...

Q: How many MDJs per hundred do you believe have any formal economic business training?
How much formal economic Business training did Steve Jobs, Dave Thomas, Bill Gates, Sheldon Adelson, Larry Ellison, Michael Dell, Amancio Ortega, Kirk Kerkorian, François Pinault, David Murdock and Richard Branson have?

The answer is NONE! The majority of this list did not even have a high school education and they own and or run billion dollar companies.

Steve,

Thank you for a response. However, that is NOT an answer to the reflective question posed.

Are you that vain...to consider yourself an equal...among these business icons? At least your list included wealthy uneducated business people and not a long list of wealthy uneducated drug lords. It suggests that morality, at least, plays a part in your decision process.

Your list is also fairly small considering you've offered 11 examples out of 6.5 billion people on the planet.

Consider another perspective. Your 11 examples are investors that have amassed great wealth by hiring people with related business education in their respective fields to perpertuate their investments. It is rare that MDJs do this in the same ways with their MDJ companies.

If you don't know...or cannot venture a guess...please don't respond.


Steve Miller said:
Now just how much formal economic education does a friggin DJ need?

Economics - Business 101 would be a nice start, however, not an absolute.
Economics - Marketing 101 would be a nice start, however, not an absolute.
Economics - Accounting 101 would be a nice start, however, not an absolute.

Steve,

I'm surprised by your response.

You don't want to be considered worthless...yet your comment about "a friggin DJ" speaks volumes about how you devalue the very thing you do. Why?
 
Dude,

First off I don't consider Djing rocket science. I don't hold it up there with computer programing either. I don't think it is going to make me a billionaire, although I make a comfortable living at it. BTW my formal education stopped in the 8th grade, I am neither proud nor ashamed of that fact, it is just the way it is.

Apparently you are a very large multi-op on the other hand I am a very small multi-op. I grossed $122,000 last year from DJ, karaoke and rentals, I don't have the net yet because my taxes aren't done yet, but looking at the year before I should end up with a taxable income of around $80,000.

I know I want less money going out than I have coming in, that has always been my goal. So far I have met that goal each year I have been in this business.

It is called common sense. The house I live in is paid for free and clear (no mortgage). All of my vehicles were paid for in cash (no loans).

Apparently you need formulas to run your business and let you know if you are putting money in the bank, me I just use a pencil and subtract what I spend from what I make, what is left over is called profit it is either there or it isn't.

You need a formula to discover what you should charge, me I use the market minus my cost and time, what is left is again profit.

If you are running 18 vehicles I will assume that you are running 18 systems, if your market is supporting them at your price (meaning that you keep all 18 running at least 3 times a week) then you should be turning a pretty good profit so you should be right up there with the people on my short list of billionaires.
 
Joe,



1) However, if a target price chosen doesn't offer the flexibility for a quality durable product/service for the sake of meeting a price point, the value of the core product/service suffers overall.

2) I am makeing no assumption on any specific equipment. However, there are quality and durability issues between a $99 product and a $1,000 product.

That is not to say that good fortune couldn't smile on you with a $99 product that lasts for years or being cursed with services issues with a $1,000 product - out of box. However, generally speaking you get what you pay for.

The back end principle could leave you with a lesser end product due to market conditions forcing a lower production cost with lower quality related products and services that support a given business. That is where my concern lays.


3) Joe...or whomever...

Q: How many MDJs per hundred do you believe have any formal economic business training?


1) I am in full agreement that the target price should be realistic and profitable, but I also believe there should be some flexibility.


2) There is no reason at all that quality should suffer. I don't buy cheaper products, I buy quality products from a less expensive source.

I am an EE (as well as having an associates in business- see next response). The example of the Shure SM-58 being made for RS under the model #RS-230 is valid. EXACTLY the samespecs, as checked by ME. ...And is 50'00 cheaper. Many companies do this. If you go to a liquor store, you may see an inexpensive vodka under the label "Popov". This is Smirnoff vodka, made by Smirnoff, same facility and quality control. If they were to flood the market with their overrun, their top label would suffer. but it's the exact same product. 15.00 for a liter of Smirnoff, 12.99 for TWO of Popov. ( I drink Stolichnaya, no help to me) I used to be a provisions broker for Gwaltney- now part of Smithfield foods. MOST of all meat products containing any pork are made by Smithfield, under the different brand names you see in the store, at different prices. You see what I mean. The principle works if you're smart enough to do the research. You can DOUBLE your profits and charge the same fee, IF you take the time and can think....

3) I don't know enough about other DJs/Karaoke Hosts to hazard a guess, but anyone who enters into a business venture without the proper tools is in for a STEEP uphill climb. However, the tools are a sharp mind and the willingness and ability to USE it. Though I am an EE, I was doing electronic design for a major company BEFORE I began FORMAL training in electronics- just had a knack for it...
 
Steve Miller said:
Dude,

First off I don't consider Djing rocket science. I don't hold it up there with computer programing either. I don't think it is going to make me a billionaire, although I make a comfortable living at it.

Steve, every legit trade is worthy...as long as the participants are willing to approach "it" with respectful esteem.

I'm puzzled as to why you continue making denigrating comments about DJing.

Rocket science is ROCKET SCIENCE... DJing is DJing...

How about turning the statement around. Rocket Science isn't DJing. There are set parameters of physics in play that can be mastered with mathematic equations. Pre-defined, repeatable equations that achieve a desired result. Learning the formulas is only limited by the capacity of the user imagination for application.

If DJing isn't rocket science...then why are there so many lousy DJs screwing up someone's event? Everything that we do can be reduced to a series of electro-chemical reactions to stimulation.

Which underscores a fundamental line in the MDJ business between talent and business acumen.

Running the legitimate business can be more challenging.

I applaud your success at surviving on gut instinct. However, suggesting that MDJs should throw caution to the wind and use gut instinct because it worked for Steve Miller could lead many astray.

Knowledge is power...no matter how you look at it.


Steve Miller said:
BTW my formal education stopped in the 8th grade, I am neither proud nor ashamed of that fact, it is just the way it is.

Okay..?

You mentioned your 8th grade education on more than one occasion. Why? You keep throwing out there for what reason? Sympathy, marvel, pity...acknowledgement?

If you believe that your education ended in 8th grade, then you are truly ignorant. However, I believe your restatement of this "fact" is a mis-guided ploy.

It appears, as though, you have issues with educated people. Why?

Steve Miller said:
Apparently you are a very large multi-op on the other hand I am a very small multi-op. I grossed $122,000 last year from DJ, karaoke and rentals, I don't have the net yet because my taxes aren't done yet, but looking at the year before I should end up with a taxable income of around $80,000.

Steve, how many events did you handle last year?

Steve Miller said:
I know I want less money going out than I have coming in, that has always been my goal. So far I have met that goal each year I have been in this business.

It is called common sense. The house I live in is paid for free and clear (no mortgage). All of my vehicles were paid for in cash (no loans).

Steve, commendable goal. However, common sense...is not common. If it were...there would be no fools.

I also believe that if you were to start you business today, many of the successes that you've enjoyed thus far could not be achieved in the same manner.


Steve Miller said:
Apparently you need formulas to run your business and let you know if you are putting money in the bank, me I just use a pencil and subtract what I spend from what I make, what is left over is called profit it is either there or it isn't.

You need a formula to discover what you should charge, me I use the market minus my cost and time, what is left is again profit.

Steve, C'mon..."use a pencil and subtract what I spend from what I make" is a formula in and of itself. In fact the very same formulas used reactively as opposed to proactively.

If you have truly applied the methods that you have suggested you could have potentially wasted thousands that could have been saved for retirement through pre-tax planning.

Steve Miller said:
(meaning that you keep all 18 running at least 3 times a week)

Steve, curious...

This arbitrary number of 3 times per week was set by...? Why so few...? - or - Why so many?

JoeChartreuse said:
I am in full agreement that the target price should be realistic and profitable, but I also believe there should be some flexibility.

Joe,

I don't believe that I'm suggesting an absolute. In fact, by recognizing potential, you have greater freedom to make more flexible decisions with greater returns.

If you knew which stock would peak when and how high...wouldn't you focus your attentions in that area?

Better yet, would you wager the "table limit" if you new when the next blackjack were going to land in front of you?

Had my mission been to define a specific price...I would have asked for people to openly share their results. Only self-reflection on what has been and what could be.


JoeChartreuse said:
There is no reason at all that quality should suffer. I don't buy cheaper products, I buy quality products from a less expensive source.

Joe,

I understand your position, however, there are MDJs that give about as much consideration to ancillary quality as potential brides do to their entertainment choices.

Buyer BEWARE...perhaps.

However, when claims are made that tout equal specs and qualifications, who is to blame when the end result does not produce the promised result?

http://ethics.tamu.edu/ethics/shuttle/shuttle1.htm

On January 28, 1986, seven astronauts were killed when the space shuttle they were piloting, the Challenger, exploded just over a minute into the flight. The failure of the solid rocket booster O-rings to seat properly allowed hot combustion gases to leak from the side of the booster and burn through the external fuel tank. The failure of the O-ring was attributed to several factors, including faulty design of the solid rocket boosters, insufficient low- temperature testing of the O-ring material and the joints that the O-ring sealed, and lack of proper communication between different levels of NASA management.

The lowest priced solution turned out to be the worst solution...

Going with their gut...thinking that they could get by...

JoeChartreuse said:
I don't know enough about other DJs/Karaoke Hosts to hazard a guess, but anyone who enters into a business venture without the proper tools is in for a STEEP uphill climb. However, the tools are a sharp mind and the willingness and ability to USE it. Though I am an EE, I was doing electronic design for a major company BEFORE I began FORMAL training in electronics- just had a knack for it...

Joe, predisposition is always helpful. Willingness to use one's mind is vital to success.

I'm curious. Do you find yourself more or less creative with electronics after honing a knack into a qualified and recognized accomplishment?

I’m also curious if you are receiving greater financial rewards after turning a knack/hobby into a qualified and recognized accomplishment?
 
Gentlemen,

Play nice, please?
 
Dude,

I wonder who you really are?

What makes you think there are all these DJs out here "screwing up someone's event"?

You see this is an assumption on your part, unless you are screwing up someones event everytime you go out. What are you basing your assumption on? Are you paying DJs to do parties for you so that you can rate their performance........

1. Did a great job just as I would have.

2. Didn't do anything like I would have so he was a lousy DJ...

To me it appears that you are the one who holds DJing in contempt, you certainly have made every effort here to make it appear as though DJs in general need a degree in business to succeed. All I am saying is that is not anywhere near a fact.

As I said MY FORMAL education stopped with the 8th grade, but I have continued to educate myself and learn every day.

The number 3 per week is not arbitrary if you are looking at this as a business, it is a minimum. Because a third of your income can pretty much be considered operating cost, running an operation the size yours obviously is will require a higher overhead than a small multi-op or a single-op. The reason for three is to keep the DJs working for you in enough money for them to remain faithful to you and your operation. To do this it has to be worth their while to be full time DJs not wanting to purchase gear and go out on their own.

As for wasting thousands perhaps I have, but I also own my own home and 6 rental properties 3 of which are under no amort obligations. These properties are all self paying now from rental fees alone. Add to that 17 acres of buildable property (paid in full) already subdivided into 2 and 3 acre lots. This by the way is my retirement plan!

Number of gigs performed by my company last year or just by me?
 
Dude Walker wrote:

Knowledge is power...no matter how you look at it.

I disagree!

What one does with the knowlege is power. In other words, action.

I have a 21 year old. Book smart - Brain DEAD! He "thinks" he has all the answers, but application of that knowlege is...well... comical at times. (A while back he decided to change his own oil. Long story, but he ended up wearing most of it).

One could be the most knowlegable business mind, and super dj. But if that knowlege isn't used properly, ego will make the business fail.

Fred Stewart wrote:
Gentlemen,

Play nice, please?

I am seeing some passionate dialoge, but quite nice IMO.

I am learning lots, I think this topic and conversation is awesome!
 
If DJing isn't rocket science...then why are there so many lousy DJs screwing up someone's event?

Another pressumption.
Where 's your evidence of this critical public danger?
Are people not responsible for screwing up their own events?

Running the legitimate business can be more challenging.

Knowledge is power..

What knowledge do you have about the actual percentage of people involved in mobile DJing that choose NOT to make it a career?

What knowledge do you have about the percentage of DJ users who care NOT whether the DJ is a professional?

DJing is in fact, quite unlike science.

Does it occur to you that a core element of your "competition" and thus the "market average" is the very common place nature of the base work you propose to perform?
 
MDJs willing to defend a price that is lower than the average cost of production. In essence, prices from 10-20 years ago.

Prices like what, exactly?

20 years ago I was doing video shows for $1200 and up.

Video pool tapes were anywhere from $60 - $200 each for just 12 -16 tracks. The gear racks were large, heavy and complicated.

It is so much easier and cheaper to do video today.

What is it about this "plug-n-play" world that you find so expensive and scientific?
 
Currently, in my market, there are over 100 MDJs in a market of 165,000. 98 of those MDJs trail the pricing of another company and my own. When we move up...they move up a little. They have created price disparity that is difficult for many potential clients to overcome.

Have they created it or have you?
 
Steve Miller said:
Dude,

I wonder who you really are?

What makes you think there are all these DJs out here "screwing up someone's event"?

Steve, simply put. The sheer volume of commentary from potential brides looking to avoid a bad experience. The sheer volume of accounts from reception hall staff, photographers, videographers, bar tenders... The events next to our performances that tank. The guests that inform us about their last experience(s) at an event. The brides from other weddings that show up on our dance floor.

In most cases these accounts are tracked back to companies that are not top shelf, not higher priced services. They have orchestrated their own demise. If they truly had to survive on DJing "solely" they would fold.

Steve Miller said:
To me it appears that you are the one who holds DJing in contempt,

Steve, if I may clarify.

I hold willfully ignorant people in contempt. It just so happens there are many willfully ignorant MDJs.


Steve Miller said:
you certainly have made every effort here to make it appear as though DJs in general need a degree in business to succeed. All I am saying is that is not anywhere near a fact.

Steve, generally speaking, not everyone has a natural gut instinct to succeed in business. A basic business education can help illustrate many of the pitfalls to avoid. More or less, give the average person the ability to read the "road signs" in business more effectively.

Do you need a degree... No..

Would it help... Yes!

To suggest that it is unnecessary is foolish...


Steve Miller said:
As I said MY FORMAL education stopped with the 8th grade, but I have continued to educate myself and learn every day.

Steve, your willingness to continue learning is a credit to you. It is was makes you more valuable than the competitor that won't.


Steve Miller said:
The number 3 per week is not arbitrary if you are looking at this as a business, it is a minimum.

Why? Your explanation was related to your experience. Who set and Why is the minimum 3 per week?

Steve Miller said:
Number of gigs performed by my company last year or just by me?

Your company. If you would like to share how many you personally did, that's fine. More or less looking at an overall picture.



Proformance said:
What knowledge do you have about the actual percentage of people involved in mobile DJing that choose NOT to make it a career?

What knowledge do you have about the percentage of DJ users who care NOT whether the DJ is a professional?

Bob, what evidence do you have to the contrary?

In the general scope of REALITY the majority of MDJ hide within the cracks of the system.

In Fargo, ND 1 MDJ openly exists to roughly 3 that do not.
In Dallas, TX 1 MDJ openly exists to roughly 7 that do not.
In Indianapolis, IN 1 MDJ openly exists to roughly 5 that do not.

They do not want to be found. They want to exist in a parasitic state. Every market has them. Every market deals with them.

Your market has them.

Yet, because they statistically cannot be quantified...doesn't mean they do not present a real problem.

That is like saying, since we cannot accurately define how many illegal aliens are in the US, they exert no effect.

They absorb the dance supply. In greater numbers, they decimate markets, price wise & performance wise.

Bob, I find it interesting when people possess a belief that certainties and absolute truths are unattainable and that only perceptual phenomena are objects of actual exact knowledge. What is even more amazing, is that by holding that belief, (which is not a corroborative perceptual phenomena), one is incapable of actual exact knowledge.

Proformance said:
DJing is in fact, quite unlike science.

DJing could be considered the artistic application of all sciences in the spirit of service...including psychology & sociology.

Jeff Romard said:
Dude Walker said:
Currently, in my market, there are over 100 MDJs in a market of 165,000. 98 of those MDJs trail the pricing of another company and my own. When we move up...they move up a little. They have created price disparity that is difficult for many potential clients to overcome.
Have they created it or have you?

Jeff, excellent question.

Generally speaking everything increases in price.

According to:
http://inflationdata.com/inflation/consumer_price_index/HistoricalCPI.aspx

Inflation has risen 49.2% over the past 10 years, 94% over the past 20 years.

There are MDJs in my market that are still charing rates from 20 years ago. Ignoring inflation effects and any need for a subsequent Cost Of Living adjustment creates the problem.

When prices are raised to keep in step with costs around us I would suggest that those entities that have stopped or risen only slightly are the cause for price disparity.

One example in my market holds 3 part-time jobs to support his underpriced - undervalued MDJ service.

Hmmm... perhaps a rate increase would allow him to get rid of one part-time job. He's always complaining that he never has any time to get "things" done. Telling...very telling...

Proformance said:
20 years ago I was doing video shows for $1200 and up.

Video pool tapes were anywhere from $60 - $200 each for just 12 -16 tracks. The gear racks were large, heavy and complicated.

It is so much easier and cheaper to do video today.

Bob, What would you suggest that $1,200 video show from 20 years ago should cost today?
 
Bob, what evidence do you have to the contrary?

Evasive: Isn’t that the state of answering questions with another question?

I have about 20 years of invoicing to MDJs and non-DJs doing MDJ work. I have easily made as much money from those who stand behind the equipment as I have from those who dance in front of it.

They do not want to be found. They want to exist in a parasitic state.

Parasitic?? The Dakotas must be a little more isolated than I imagined. You’ve may have some conspiracy issues. LOL Relax, there’s no invasion of MDJ snatchers.

Bob, What would you suggest that $1,200 video show from 20 years ago should cost today?

A lot of people are selling at about 32% less but making much better margins than we did 20 years ago, simply because it requires less technical expertise, less gear, less manpower, and a lower COGS.

Dude, you use an awful lot of keystrokes, but you don’t really say that much. I’ve given you a long list of simple questions that shouldn’t require all that much typing. I wish you well in your Meta-physical journey. I also encourage you consider a top-down approach rather than this bottoms-up idea about your “true” costs.
 
268 approximate because I didn't feel like going back through the calendar and counting again my hard copies are at my tax mans office.

Bob, Dude,

Just the difference between the laser videos of the 80's and 90's versus the cost of DVD videos today is a huge cost difference.

Simply looking at karaoke cost between 20 years ago and today should tell someone what the cost difference is. Laser disc of yesterday cost between $95 and $145 each today the cost for CDG or DVD is between $12 and $26..

Players from 20 years ago for Djing any dual that was available (very limited number) had a price tag of $1000 or better, today players of that same or better quality can be picked up for as little as $200 brand new.

Karaoke players from 20 years ago had a price tag of $1000 or better today players capable of playing CDG can be had for as little as $59.

Dude,

Yes the number three is based on my experience, just as everyone else including you must base their own terms of successful business on each of their own experiences.
 
Steve,

your arguments (above) are valid.......but have you priced out 13" CRT Karaoke monitors?

Last purchased one 2 years ago. Paid $49 for a Sharp 13" made in Taiwan/Japan.

Last week, needed to replace Sharp monitor (drunken guest knocked it on to the ground at one of my associate DJ's gigs).

$88 for a no-name Best Buy house brand, made in Indonesia.

The price of a 13" color monitor HAS DOUBLED in the last 2 years!!!

Not only that, the state of california charges $6 Recycling fee on all new CRTs (cathode ray tubes) sold in the state.(law went into effect late last year).

That means, the item costs 88 + 6 = $94 plus 8% sales tax.

Fortunately (for me anyway) Best Buy had a "floor demo" on sale for $44.
 
Beg to differ Matt, Prices have gone way down two years ago price of a 15 inch LCD flat was almost $600 anywhere, two months ago i purchased one for $189.

This is across the board on most electronixc items.

I remeber when 42" projection screen TVs were $4000+ now you can pick up LCD HDTV flats for $1600 or less any day of the week.