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different verbage may work for different audiences - today's (young) consumer is more social media and 'let me find YOU' rather than the older "market and service ME" group.

And I'm finding i'm moving into that older group more and more - I seek a sales associate in a store now, my son will wander for ever and avoid the sales folks.
 
IceBurghDJ said:
FB posts don't all get seen by all our fans/friends. I don't like that but it's a practical solution - if you've got 500 friends and they post twice a day you'll be so buried you'll never see/read any posts.

so it works off 'engagement' - i see every ledbetter fudge post...no way am I customer being hundreds of miles away but we interract in FB so that's an 'engagement'.

Where i see larger business posts is when someone likes it then it shows on their page and THEIR friends like it. Viral marketing at it's best. You can't make that happen.

And the only way for the posts to be seen is those fans have to keep in touch with you...and you need some way to make that happen.

I gave up blogging years ago and mvoed to FB - no activity on the blog because nobody cared. I see very little engagement with my wedding stuff UNLESS it's the week following the wedding itself. Sneak peeks and such.

On the Dj side...nada. I try to post once or twice a week, and not all 'about me' posts.

When i've boosted posts I see a big jump in 'hits' of all kinds...yet to turn that into money in my pocket though.
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Ice .... I'll agree; regular post get lost. Most FB users don't know how to utilize groups and where to click to see FB pages that they've liked. FB has did this on purpose to push FB business pages into paying to play, per say.

I have noted since I do spend a bit more that my regular posts seem to also get more activity prior to me spending money with FB.

Boosted posts with demographic and target selection seems to be the way to hit things where you want. It doesn't rely on the person being a 'like' of your page then. It shows up as a sponsored ad in the target marketer's newsfeed, towards the top. So, FB is utilizing user info.

I've been working FB ads for quite some time and this latest brain fart of mine with the targeting seems to have hit the sweet spot.

Another 5 inquiries this afternoon. It's actually terrible that I don't have a larger calendar since I'm either turning them down or pushing them towards two/three other services.
 
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rickryan.com said:
Ah, probably better than what I've been doing. I've been creating ad campaigns, not just boosting posts. The problem I've run into is that actual ad campaigns don't seem to have the flexibility to create ads that directly get leads in. Either you're going after page likes, or getting clicks over to your website. It's too passive. The way you're doing it is likely much better, just create a posting with the sales pitch, attach a graphic (coupon), and I believe you can include a web link as well. Then just pay to boost it to an audience.

My wife has noticed that posts to the biz page get virtually ZERO eyeballs. She posted a "Best ring shots of 2015" yesterday and let it sit for 7 hours with zero likes. She then went and posted the same thing to her her personal page and had 40+ in less than an hour. I think this platform has a lot more potential but it has to be mined a very specific way. Thanks for sharing what you found out. I think I'll go try one of those today.
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I've gone to posting on my business page and then sharing on my personal. But, I don't do it a ton and try to minimize it since I hate the others that seem to be selling some sort of MLM scheme every day. ;)
 
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rickryan.com said:
Something about that "My award winning" line is too sales-pitchy (no offense). I think I've got somewhat the same problem;



I keep thinking the "let's partner together" is a good pitch but it also needs to be phrased as a question (proposal) while avoiding turning the conversation back to ourselves (and away from the Bride's big announcement). Anybody want to take a shot at tweaking it?
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Agreed...not a fan of the 'hey, look at me I'm the best" but that's just my opinion.

I've used the partner together thought for several years. It's part of my business strategy/plan. I want them to know that I'm not just anther vendor; that I care about the success of their day and take pride in helping make their dreamy day a reality for their family & friends.
 
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rickryan.com said:
Randy, I'm copying you. Not just stealing your idea (and verbage) but I'm doing a 2-week post boost to see if this method works across the board or to see if it's a fluke to your market. I'd like to compare notes with you (and anyone else who wants to follow suit) and let's see if we can all help each other out to hone it down to the most effective method we can find.

In looking back, some of my most successful craigslist ads were where I painted a visual, just like you did. I've somehow diverted my approach and fallen into the "talking about my product" pitch instead of tapping emotion. I took your great opening visual, tweaked the wording slightly, then made a post on my business page with a coupon photo included (offering a $250 discount). I boosted it with a $50, two-week run, my geographical area, women 20-55 (to catch MOBs), interests which include several "wedding" keywords, and either single/in-a-relationship/engaged. Here is a copy of the boosted post.

Ryan Photo-DJ-Lighting

I currently have 649 likes, which are mostly that same target audience that I've built with "Get Likes" ads over the past several months. Not sure if this boosted post will hit my existing "Liked" users or if it will deliver to a completely different audience. I hope you won't mind me using your opening visual. If you do, just say the word and I'll pull it, create my own, and keep the results to myself. If it's okay with you though, I'd like to run this, then compare notes to see if we come up with similar results. I think if several guys here would run their own version, and coordinate results, we might be able to help each other out. What do you think?
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You weren't kidding about copying me. Lol .... I definitely think we can collaborate to hone things.
 
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Honestly .... I feel so much more in control utilizing FB ads and my ROI has been tremendous. It's somewhat of a captive audience because most people on their are checking in all the time during the day. I do rely mostly on word-of-mouth, but since moving into a new market, I don't have that luxury here. With this FB targeting, it appears I can get my name in front of them, get them to visit my website and they are liking what they see there.

I've never spend a dime with WW. I haven't done a bridal show in years. I don't do ads in magazines/newpapers/publications. I don't pay for leads with companies that are notorious for bogus inquiries.
 
My next ad like this will most likely inclde a call-to-action of sorts to also 'like' my business page. Although, I know it's pretty useless because most posts never get viewed on a fan's newsfeed; I do think the 'number' does factor into visitors that find me or are checking things out for the first time. Or, at the very least, strokes my ego. ;)
 
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Randy A said:
So, you mustered up the courage and finally 'popped' the question.

She looked at you with amazement, her cheeks covered with tears and said YES!!

You've told your family & friends. Selected your date. And, of course, made it FB official.
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You're targeting females with this post... presumably lesbians? Just wondering why the copy reads "you mustered up the courage..." "She looked at you with amazement...", etc. It paints a picture for sure, just from the seemingly wrong perspective.
 
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Updated text, thanks @B-Sharp!

So, he mustered up the courage and finally 'popped' the question.

You looked at him with amazement, your cheeks covered with tears and said YES!!

You've told your family & friends. Selected your date. And, of course, made it FB official. :)

Now, it's onto the planning of your big day. We can help in the planning/coordination of the reception and we can certainly make your venue POP with color and style. Let's partner together and make it happen!

Party Tunes Dj Service - Southern & Central Indiana (IN) DJ Service | Party Tunes Dj Service

Feel free to share & like our FB page to catch upcoming deals.

‪#‎2016weddingdj‬ ‪#‎yourweddingdj‬ ‪#‎indianaweddingdj‬
 
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I had to turn the boost off ..... another 4 inquiries in over night. All for 2016 and all for dates I'm already booked. As much as I like to push gigs to the other guys, they aren't landing most of them because they don't offer the things I offer. The usually land the couples who are looking for just a dj only service.

Interesting fact when I look at where the inquiries are coming from geographically. It's almost as if FB puts my boosted post into the newsfeed of people as I listed the major markets in my targeting list.
 
Randy A said:
Another 5 inquiries this afternoon. It's actually terrible that I don't have a larger calendar since I'm either turning them down or pushing them towards two/three other services.
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Randy, respectfully submitted, I think you're over-looking an opportunity. You could be sub-contracting these other guys, easily. The guys I use have told me they make the same money if they book it or if I book it, but my gigs are less hassle to them. Work it. You've got a formula that's hitting. Run with it.

There's another reason why I directly copied your lead-in. The results I'm getting are markedly lower than what you've seen. I wanted to compare apples to apples. At present, my existing "Likes" ad has gotten 6 likes out of 552 reach for a cost of $9.14 or $1.52 per like. The page-click post that was boosted has 11 clicks out of 692 reach at a cost of $3.03 or $.28 per click. Now it could be my market or that I'm selling (primarily) photography instead of DJ, not sure what's different. I'd be interested to know what some of the others are seeing. I believe Chuck took out a boost and tunes posted it to his personal wall (no boost). I do think the approach is much better and I thank you for reminding me to sell emotion, not product.
 
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Correct I posted it to my personal wall, my market is infinitely smaller than yours, but in about 24 hours I have have had 5 inquires, 2 new bookings and 2 brides that had contacted me previously get back to me and book saying the post reminded them they needed to do something
 
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rickryan.com said:
Randy, respectfully submitted, I think you're over-looking an opportunity. You could be sub-contracting these other guys, easily. The guys I use have told me they make the same money if they book it or if I book it, but my gigs are less hassle to them. Work it. You've got a formula that's hitting. Run with it.

There's another reason why I directly copied your lead-in. The results I'm getting are markedly lower than what you've seen. I wanted to compare apples to apples. At present, my existing "Likes" ad has gotten 6 likes out of 552 reach for a cost of $9.14 or $1.52 per like. The page-click post that was boosted has 11 clicks out of 692 reach at a cost of $3.03 or $.28 per click. Now it could be my market or that I'm selling (primarily) photography instead of DJ, not sure what's different. I'd be interested to know what some of the others are seeing. I believe Chuck took out a boost and tunes posted it to his personal wall (no boost). I do think the approach is much better and I thank you for reminding me to sell emotion, not product.
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I've thought about it many times ... but it's hard to sell these guys because most of my inquiries want at minimum the monogram and most want some sort of uplighting. I've talked with each and they have no desire than to be a dj-only service. I can respect that.

What were your other target parameters?
 
tunes4046 said:
Correct I posted it to my personal wall, my market is infinitely smaller than yours, but in about 24 hours I have have had 5 inquires, 2 new bookings and 2 brides that had contacted me previously get back to me and book saying the post reminded them they needed to do something
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Way to go, Tunes! With a post boost, you can actually select cities (with radius) that you want to target. I like that because you can select a major market and include 50 mile radius, catching all the little suburbs and towns, instead of having to list each town separate.
 
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Argh...

Ok, i did just as above - cut copy paste but altererd it to be photo not DJ. Added a link to my website...

and Fb sends me this...

Now I did it on my biz page...do i need to do my personal page? I dont recall seeing a 'boost' option there?



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Randy A said:
I've thought about it many times ... but it's hard to sell these guys because most of my inquiries want at minimum the monogram and most want some sort of uplighting. I've talked with each and they have no desire than to be a dj-only service. I can respect that.

What were your other target parameters?
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I've got a fairly wide geographical reach, around 80 miles from Nashville, female, 20-55, Single/Relationship/Engaged, English-speaking, Interests: Bride, photobooth, Wedding reception, Portrait photography, Wedding photography, wedding dj or Weddings.
 
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