Customer or Client?

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SemiRetired DJ

SemiRetired DJ

Mac Daddy DJ
Nov 22, 2010
1,189
155
67
Abingdon, MD 21009
www.goodknightentertainment.com
A customer is a one time engagement and a client is a life time engagement. Unfortunately most DJs have customers and not clients. Why?

If you get a customer for a wedding, why not keep your name in front of them for other types of events? Put them on a mailing list and if you are running specials on other event types, let them know. Offer them discounts for beling a client (instead of a customer).
 
We actually just did this...15 minutes ago I finished sending out emails to all clients on the book about a new service we are rolling out....the email offered them a chance to book the service before anyone else even knows about it at a reduced rate.

Next week, we will be sending it out to all past clients, letting them know if they refer someone to use or book us for another event, they will get the service at the same reduced rate...then in a couple weeks we will be announcing the new service to everyone.

This is the second time we have done this with a new service add on, and was able to get a lot of referrals and re-bookings for other events out of it.
 
We don't because we respect our client's right to their privacy. No spam from us, no names being sold, no emails going onto a mailing list.
 
Products and Customers (Order taking) are usually synonymous whereas Services and Clients (Consultation) are different.
 
DJ J Mac said:
We don't because we respect our client's right to their privacy. No spam from us, no names being sold, no emails going onto a mailing list.
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We're on the same page on this issue Jon.

I advertise, but that's in the public domain. Other than that, if someone wants me for software or DJ'ing, or whatever -- they can find me. I'm not an "in your face" type of guy. I figure if I've given you good product or service, you'll come back for more, and tell your friends.

I'm not a billionaire (or even a millionaire) -- but my customers and clients trust me to do a good job, and keep their names outta the tabloids -- and I get to pay my bills... :)
 
A lot of my customers just fall on to my morgue yorofl: well the clients use my lab yorofl:
 
J Mac:

As Sightsandsounds said, it does not have to ba spam or mass mailing. Let them opt in or, better yet, establish a client newsletter.

Some DJs out there use the newsletter idea to keep in contact with past clients. It can also be used to announce new products or services or any specials you may be running.
 
I'll go with it this way, if I wouldn't want to get it, then I'm not going to do it to my clients. If it's mass mailed and everybody gets the same thing, it's spam.
 
customer, Client, ex wife who cares. Call them what you like! Debating or talking bout it here is a ruthless and worthless attempt for you Tom to share your many yrs of experiences and wisdom.
 
DJ J Mac said:
I'll go with it this way, if I wouldn't want to get it, then I'm not going to do it to my clients. If it's mass mailed and everybody gets the same thing, it's spam.
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So let me ask you this.... lets suppose you bought a piece of software and a few months down the road you (Along with many others) receive a letter or e-mail advising you that there was a free upgrade, you will also call that Spam right? There are going to be ads everywhere. How else are we to know of a new product or service if we remain in a little hole. I can understand if you are not interested in a certain product and you ask the ones sending you the e-mails to stop, that if they continue, you can then label that as spam.
 
ahoustondj said:
So let me ask you this.... lets suppose you bought a piece of software and a few months down the road you (Along with many others) receive a letter or e-mail advising you that there was a free upgrade, you will also call that Spam right? There are going to be ads everywhere. How else are we to know of a new product or service if we remain in a little hole. I can understand if you are not interested in a certain product and you ask the ones sending you the e-mails to stop, that if they continue, you can then label that as spam.
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That sooo doesn't work dude.

I've spent a lot of time trying to get many people from spamming me, and it just keeps coming in. You do the opt out, whatever, and their marketing firm just keeps hammering you with crap. Yer email also gets sold to everyone on the planet!

I've opted out of Tiger Direct, NewEgg and Musician's Friend, 3 times each over the last 6 months or so. Guess what keeps popping up in my inbox, on an ever increasing basis...? ;)



In my software, I have a button that says check for the latest upgrade. Very simple -- it either tells them they have the latest version or not, and they can then go to the website to get any new info. I absolutely refuse to spam people. They know where to find me.
 
Rick, that is why we only do "opt-in"....in our first email contact with every client, we ask for their permission to be included in future mailings, we will not send them anything else until we hear back from them.
 
I can tell just speak from what I do Rick.

I do everything in Outlook and send each email out one at a time...so there is no mass email that goes out from us. And when someone asks to be removed, I simply delete them out of my Outlook.
 
Broadly speaking, Rick is right. It doesn't matter how many times mail is sent back or emails or phone calls to be removed from a list are made, they just keep on sending crap, even if it was an opt-in. My day job is a mail clerk, trust me, it doesn't stop...heck we still get mail for a professor who has been dead for 7 years, once a month a catalog for 7 years, each month, it gets sent back.
 
I thought that's what business cards were for?

seriously, tho...
I have ALWAYS taken advantage of multiple gigs from one initial job.
the record is FIVE and counting.
If you make enough of an impression, they will find you again.
and if their friends want to hire you, they know who to ask to find you
 
We send each and every client and evaluation. One of the questions is whether we can use their name to post their testimonials and another question asks if we can have others call/email them. If they say no, their name/number/email is not posted. Otherwise, they have given us permission. I go in with the mindset that ANYONE who books us is a client as we always want them to repeat business. I cannot tell you how many times a client has thanked us for emailing them a reminder about "we are booking up for the upcoming Christmas season, now is a good time to book." In fact, a couple of times, they called too late and we were not available EVEN AFTER sending them the reminder. Every year since then, they pay attention and call and book the same day we send the email.
 
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