An interesting development

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Jeff Romard

Jeff Romard

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Sep 4, 2006
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This is something I have been working on for a while....

Yesterday I finally got a call from the general sales manager of three of the local radio stations. He want's me to drop by Wednesday or Thursday for a coffee at the station. We are both interested in doing some "mutual branding"

I'm not putting all my stock in to it but if it does work it will be a huge bonus
 
Good luck and be sure that they don't stack "mutual" too heavily for them.

Dave
 
Thanks Dave

I'm hoping the "Mutual" might wind up in my favour I'm the one with the plan they are kind of following my lead.

A little history on the stations...

For many years they were the only game in town. Last year another company opened 2 stations and ate them in the ratings. Now they are big on community and branding.

If the first idea works I will be getting paid from an outside source and we all will be developing brands besides
 
When would be a good time to call Dave?
 
Our stations do deals like this all the time.
They will probably want you to work in trade for advertising.
the gigs probably wont cost you anything but gas...
and the advertising doesn't cost the station anything, either.
Can't promise the ads will do you any good, but the publicity of working at an event that has been highly promoted is ALWAYS a good idea.
(just make sure YOUR NAME is mentioned in their on-air promos)

Mike
 
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