What if that is not the truth and you are capable just not willing?
It's the same thing, "unwilling" means contrary to
my "policy."
Your attitude about what a customer brings to your desk predetermines your success or failure in nearly every instance. Do you want to be
proven right - or proven
effective? The purpose of customer service is to be effective at producing, sustaining, and growing customers. "Winning" the argument isn't necessary. You only need a winning solution.
The customer is only wrong with respect to
your mind-set,
your policy, or
your perspective. Hitting them over the head with
your expectations gets you no-where. It won't get you
their respect, and consequntly you won't get
their business or
their referrals. What you might get is the infamy that comes with being the war story they love to tell over and over to people who could have been your referral.
You don't need to give in to unreasonable demands, but the fact that
you won't comply with what someone else wants doesn't make them
wrong.
What they intially demand may not reflect the real problem. If you accept that there is validity somewhere inside the request or complaint then you wil usually find an appropriate solution well short of what
you thought was
wrong.
This guy couldn't possibly be
wrong about wanting to pay in full in advance. Perhaps, if PapaDeuce were prone to frequent refunds he would instute a
policy of delaying payments, but that doesn't mean the other guy is
wrong.
Attitude can cost you a lot. The most effective way to out-do your comptitors is to figure out what they believe is
"wrong" with customer expectations - and then
offer exactly that. 