Most of what I need to know about marketing I learned from a clown

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Jeff Romard

Jeff Romard

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Sep 4, 2006
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Theres a fellow in our area that runs a clown business. Over the last year or so Ive worked a few events where he was performing also and got to know him a little bit.
A couple of weeks ago at a chamber of commerce pissup we got to talking about marketing. I complimented him on his marketing. His stuff is everywhere theres flyers and cards on every flat space in town, He walks around town quite frequently in his clown suit like its a tux.

Hes also got 4 vehicles all labled and I mean labled front to back and top to bottom when you drive by him you KNOW hes a clown

Getting to my point here while we were discussing marketing I commented on the 5 ton truck he just bought and had labelled with pictures of spongebob the teletubbies etc and a pile of writing

All he had to say about it was that it took him 15 years to figure out thathe needed the pictures because a good portion of the people he markets to are small kids and cant read

The point is sometimes we try to complicate things and forget the basics like market to your audiance
 
Sometimes we as DJs overthink our stuff. It is hard knowing what we know, to look at out promo truly from a clients eye.

Nice to get an outsiders point of view...
 
Thanks, Jeff.

15 years is a long time... and I'm guessing the guy paid his dues dearly over the years. But there are businesses that have been in business for decades and still haven't figured it out. :)
 
Request Line Productions said:
I'm surprised. I thought for sure this was going to be a thread about Dan Mckay.

Sorry Dan, it was just funny to me.
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Dan is a visitor to the ODJT encampment. As long as he treats the members here with respect, he will be treated with respect in kind.

I would have it no other way. :)
 
The comment about the kids was clever, (but of course very few kids ever ask their parents to hire a clown).

What stood out most for me when I read your description is the one thing that he didn't tell you.

He has overcome the obstacle most DJs never will: an inferiority complex.

He wears his clown suit around town becuase he's not insecure about his work. He doesn't call himself a humor consultant, interactive laugh master, or CEO (Chief Exhuberance Officer). He's a clown.

He's content and quite pleased to be a clown. He doesn't care that the public doesn't value clowns, or isn't educated about all the things a quality clown can do for your event.

He doesn't worry about crafting a professional image or appearing larger than his own life. He's honest and he doesn't care if you think clowns are silly. What you see is what you get.

...and he's laughing all the way to the bank.
 
sort of like the one hour long Hypnotist show prior to one of my Christmas parties. He made near 1000 dollars for one hour (he fudged an extra 20 minutes and will get called again or referred) and I made a bit less for 5 hours.
 
Ed The Sawk said:
sort of like the one hour long Hypnotist show prior to one of my Christmas parties. He made near 1000 dollars for one hour (he fudged an extra 20 minutes and will get called again or referred) and I made a bit less for 5 hours.
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He just made you think he made 1000 for one hour, in reality he worked for 5min!
 
Proformance said:
He doesn't call himself a humor consultant, interactive laugh master, or CEO (Chief Exhuberance Officer). He's a clown.

He's content and quite pleased to be a clown. He doesn't care that the public doesn't value clowns, or isn't educated about all the things a quality clown can do for your event.

He doesn't worry about crafting a professional image or appearing larger than his own life.
...and he's laughing all the way to the bank.
Click to expand...

Now that is a good post; we need more of the clown's dedication and determination...:laughing7: :icon_thumleft: :icon_thumleft: :notworthy: :laughing7:
 
Sort of OT since this is not marketing-related, but I think it would be fun to be a clown or other costumed "character". It's incredibly fun to dress up as someone else, which allows to you temporarily BE someone else. You're stripped of all the normal day-to-day expecations and there is more motivation to go beyond what you normally would do if you were just dressed like your usual self.

My friend in San Francisco gets dressed up for theme parties at clubs almost every weekend (and sometimes, several times a week!). She spends a lot of time planning her outfits to fit the themes and gets a big kick out of the positive reaction from others when she shows up. She is well known in the "party circuit" and is often featured in club scene photographs. I've had the pleasure of going out with her a few times and it is an absolute riot to dress up from head to toe and turn into somebody else. My best time was at an "Absinthe Party" (yes, with real illegal absinthe). I dressed up as the Green Fairy. Having people recognize what I was trying to portray and asking to take their photos with me was a major RUSH that wasn't too dissimilar to that rush you get DJing a non-stop dance floor.

Hmmm..yeah, that is what i'll do in Miami...
 
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