Microsoft Seeks Another OS-Level Adware Patent

To many ads? Support ODJT and see no ads!
Ad Muncher will take care of those annoying popups.
 
Nope! Just don't like the bs and deceit allow with the crappy software and their idea of what I want and need.
 
These pop ups will work at SYSTEM level NOT browser level. In other words built in advertising server that my guess will be that you'll have to agree to use it and not block it when you install some future version of Windows.
 
Well, that's different! It's one more reason to stick with XP or move to something else non-Micro$haft. The nerve of those dorks!
 
Bryan Durio said:
Well, that's different! It's one more reason to stick with XP or move to something else non-Micro. The nerve of those dorks!
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The problem is that it will probably be added on in one of those updates Doug was talking about ealier today
 
hey Bryan so you have AdMuncher too :) see it is a great program :)
 
Yes sir, Dennis! My wife likes it too, so I also bought her a copy! Nothing compares to Ad Muncher.
 
I read the entire patent app :sqerr:

It's actually a pretty cool idea, and if you read the details, is not what I would consider a bad thing.

Most would think banner ads or something like they're used to on the internet. Instead, for example, if the user went to play a certain video file type, and didn't have a CODEC available to play it, or the hardware to support that CODEC, it would direct the user to the CODEC, or the hardware needed.

Pretty neat stuff, and it seems a great way to cut down on silly error messages that the user can't understand, and instead tell them, "Hey, you need this software, or that hardware, in order to complete the task you are attempting".

http://appft1.uspto.gov/netacgi/nph...42".PGNR.&OS=DN/20070214042&RS=DN/20070214042
 
But some how I don't think that's what Micro$oft has in mind based on other articles I have read.
 
But some how I don't think that's what Micro has in mind based on other articles I have read.
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Unfortunately, none of us really knows...

Applying for/holding a patent, doesn't necessarily mean one will utilize it. It is simply an invention of an idea (or should I say exploiting an idea).

They may, for example, just be applying for the patent in order to license it out to say Google or Yahoo! (or deny them), or any other number or companies. They may intend to utilize it in some of their software...

Remember, they are in a war with Google, over the hearts and minds of the public.

Google would have you use their software (all ad based, I might add), to do everything in your daily life, thereby usurping the power of the single machine based OS.

So, if you were MS, would you sit on yer backside, and wait to get usurped?

I trust Microsoft more than I do Google -- weird, but true -- they have accountability to their users, because their users pay (or should pay ;)), for their software. Google does not :sqerr:
 
It may be a good thing but probably not. My problem is MS getting kick backs off it. Similar to what you see now when you try to open an unassociated file extension on Windows. You the get Open with this program or search the web for a program.

In reality you aren't searching the web, you're going to Mircosoft's website. Now say you try to open a PSD, MS tells you need PhotoShop open it, which is a $600 application. What MS doesn't tell you is the GIMP, a free program can also open and manipulate these files. Do you think MS is getting some sort of kick back for that? I'd put my money on Yes.

Even if it is what you say, Rick. Just hardware or software "recommendations", it works out to be just another revenue stream for MS. Say you want to play a high end game but don't have the a beefy enough graphics card so a little pop up will come up with a "recommendation" to purchase a NiVidia graphics card. You average user probably doesn't even know there are different brands of graphics cards, say they could get an ATX card 10% cheaper, the end user won't know, and probably would be to scared to buy something not "recommended" by MS.

In reality MS isn't recommending anything, they're selling that spot to the highest bidder. Another potential revenue stream is direct linking to the product on say Circuit City's website. They're going to get a kick back from that too.

You're average Joe user isn't going to realize what's going on here. Just like your average person who buys a stereo they don't know or don't realize that they can buy another brand of CD changer or speakers, different from the manufacturer of the receiver but we DJ's know that, so we mix and match to get the sound & features we want.

My beef with the whole thing re: MS & recommendations is the exuberant price of the operating system, the general lack of security (this hopefully changed with Vista), stealth updates, WGA locking out legal users in the name of profit for MS. They're still trying to squeeze every last dime out of their customers, by turning the operating itself into an advertising venue for MS. That just doesn't sit right with me.
 
Even if it is what you say, Rick. Just hardware or software "recommendations", it works out to be just another revenue stream for MS.
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True, I agree. I also agree it fits the current model of our society though.

My thing is, I can't blame them for doing what they can, to compete in the society we have established, and basically given our consent to, by US going along with it.

Everybody and their cousin makes bucks from marketing, embedded advertising, etc. -- why shouldn't they?


Or, let's look at it in a different way: DJs ;)

How many DJs upsell services?

You want video -- ok, no problem, but it'll cost you. In turn they buy the equipment they need to provide that service, which goes to the vendors, then back to the manufacturers. Kick backs basically.

It's called Capitalism at it's finest :)


BTW, how come nobody here bitches about Google -- they are basically thieves (erm, capitalists), of the highest sort. They have no other purpose then to generate income for their shareholders.

Their product is nothing -- it's everybody elses product... ;)
 
For me, Google's a different story. They actually provide useful services. When is the last time Google let your computer be infected will all sorts of malware? When's the last time Google gave you a headache? Plus, Google doesn't charge a dime to it's end users.

From a webmaster's prospective, Google is either the holy grail or the worst search engine ever depending on how well your ranking today. :D
 
Micro$oft is setting itself up for a future in internet and multimedia advertising. Where it wants to control everything from content and distribution and to advertising.

Step wayyy back and start looking back into the beginning of HDTV the original plan back in the late 70's called for a resolution for 2250 lines as opposed to our current standard of 1080. When things finally technologically started falling into place in the late 80's and early 90's where they were ready to set the standards, along comes Bill Gates and Microsoft, with a wad of cash in hand I'm sure, to get the standards DOWNGRADED to suit the current level of the computer. So now we have our HDTV tied directly to computer standards and technology thanks to Bill Gates and his "lobbying efforts". And who pretty much controls computer technology and hardware....

It wouldn't be so bad IF MS wasn't a monopoly, but they are and control way too much of our lives to suit me. I still feel the next major war is going to be on the technology and economic front. Since MS OS controls so much of this country's infrastructure, imagine what would happen if an enemy found a way to majorlly exploit an MS system an in turn "switch off" our country's technical infrastructure.

Think about it....this may not be as far fetched as you might think. Think about all the DOS attacks etc that happen every year. Those could just be tests and dress rehearsals for what is to come. If all our technology was rendered useless simultaneously, what would be the consequences.
 
Micro is setting itself up for a future in internet and multimedia advertising. Where it wants to control everything from content and distribution and to advertising.
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I agree. What exactly is wrong with that though?
Isn't that the American Dream?



If all our technology was rendered useless simultaneously, what would be the consequences.
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I'd have to walk to the local farm market to get my groceries?
No biggie -- they still take cash or whatever you have to trade :)



It wouldn't be so bad IF MS wasn't a monopoly, but they are and control way too much of our lives to suit me.
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That one's too easy Doug -- don't use a computer -- I got by half of my life without one :)



Let's face it -- no one is forcing anybody to use MS software. If someone doesn't like the company, don't use their products.

And I wouldn't worry too much about critical infrastructure, as I used to program for the gov't, and they don't use the same version of the OS consumers get (for mission critical stuff).



Dan,

I can tell you some stories (my true life adventures) about Google, that would make you think a bit (talk about kickbacks)... ;)
 
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