Marketing to corporate clients

[mysoulishome]

Doing quite a few Christmas parties last year and getting some calls now and then for company picnics and what not has opened up my eyes as to who I consider potential clients. Last December I did holidays parties for a trucking company, oil firm, electrical company...etc. None of it was glamorous but now I'm thinking lots of businesses throw these kind of shindigs every year. Many do not think of DJ's or if they do they don't know who to call.

My corporate clients have all seemed to have the idea that a DJ was a great idea that made the party much better.

Anyhow, I've been going through listings of businesses who are registered with the chamber of commerce and sending letters asking them to keep me in mind if they throw parties for their customers or employees (holiday parties, fundraisers, picnics, etc).

Sometimes it's hard to decide who to mail, but I'm trying to choose locally owned businesses that most likely have enough employees to throw a holiday party...but aren't so big that your voice will end up lost to a big corporation.

Wondering how everyone else considers this kind of marketing. What kind of businesses to you highlight, and what have you had success with? I'm sure there are ideas I'm missing.

When I come to B (businesses starting with Bank) there are 5 or so Bank of America locations. Is it worth sending letters to every one? Has anyone ever done a party for a bank? I'm passing on them for now, but want to hear what people think.

 

[Travis B]

Banks typically have lots of events that require DJ's, especially community outreaches. If your wanting to get into this market and have weekday events, target the banks

I have had banks inquire me, The hardest part was them wanting me to fill out a Form W7 for the Bank.

 

[DJ Gray]

One thing in dealing with Corporates is knowing the proper contact. Unless your letter is addressed to the appropriate individual, you will have a hard time getting it read, and acted upon.
You should spend as much time in research as to who this contact is, before just sending out letters. Your best resources are your friends, family, your own circle of influence.
Having been an owner in the Corporate world, we almost never hired vendors of any kind we did not know. We would hire those recommended by friends contacts of ours, before we would ever hire blindly off a letter.
The normal success on random solicitation letters is that you would be lucky to have one contact out of ten. Any time you can access a previous contact, friend as a reference in your letter, directed to the appropriate individual as above, you will dramatically improve your hit ratio.

It comes down to contacts, that so called "Sphere Of Influence" using the best sources you have those people you know, and those they know, when trying to penetrate the corporate market place. It's not easy..........