i think you should... but i dont lol.
it should that's for sure, just trying to examin strategies and ideas... the visa gift card sounds like another idea i might consider. I was thinking maybe a thank you card, maybe a small gift of something, regardless if they leave a review or not...anniversay cards maybe?!
and there you answered a question i always kept asking when i saw your posts in instagram, "why does he post his personal life on his business page?!" well, it's clear now... genuine relationships with clients, not just a transaction. smart
another question i asked myself when i googled your page... "he has only 24 reviews and yet he does so much volume compared to some of the DJs i know with a 100 or 150 reviews" ... quality over quantity...kudos to you
Nothing wrong with all these little niceties such as gifts or thank you cards. At same time do you have their address? Many move between booking and their event. So you’ll likely have to do some outreach before then anyways, hence that first contact after an event can be for getting their current address and ask for a review. It would then be weird to ask for their address and wait a year to send something. You could do a thank you card… but you could’ve done that in the email and you likely kinda did when you reached out for the review. Again there’s nothing wrong with the niceties… the only thing is once you get to 50+ weddings a year it is hard to keep track of everyone’s date, writing the car (make it personal too) and get to post office. But as you’re growing, yes definitely a nice touch.
Maybe you have accomplished every thing you've wanted to as a DJ. In other words, you are no longer motivated to do more with the biz. Early in your career you may be motivated to master certain skills, achieve certain recognitions, earn a certain level of money, etc. What is next after you have satisfied all that? Maybe other priorities took on greater value in your life such as spending weekends with loved ones. The motivation to DJ can easily wane in such a scenario.
Yes but after a few years you’re gonna have to be doing multiple things a day for certain people. September I have like 8 weddings a month. In 3-4 years that’s over 30 cards I’m writing. It becomes tedious when there are other better and more personal ways to connect. Genuinely speaking, thank you cards are like business cards. No one cares
It is interesting my sister-in-law is 47 and has my nieces (10 and 14) hand-write thank you cards for all gifts. My wife (over 60) loves receiving these cards. In fact, she thinks that people that send personal cards are the best and always gets on my case because I don't do that. I will be verbally appreciative but my handwriting is so bad that I feel even if I wrote a card, no one could read it.
Those who don't care about business cards are the Mallenials. I still have plenty in a bag in my room. Only time I leave without some is because I forgot to put some in my back pocket.
I get told all the time that Facebook is for led people, many of my younger friends don’t even have an accountThis right here is gold.
Love your clients, and they will love you back. I too have historic clients that I now consider friends. I was invited to a 40th birthday of a past groom - as a guest. At the party, I socialised with his sister (did her wedding) and his sister in law (did her wedding too). His brother was absent (did his wedding as well).
But Facebook aside, automated and ongoing contact is the best way forward.
For those who know Scott Favor in Arizona, he is a great user of an old, stand-alone program that automatically sends basic emails. He emails EVERYONE. He sends anniversary messages, he sends reminders (usually to grooms) before their anniversary, he sends industry skites or wins to venues, photographers, officiants, etc as a way of basic networking. He even emails the ones that got away - if a bride DIDN'T book him, he sends a "all the best with your wedding this weekend" type of message the week of the booking, in a nice, non-aggressive way.
A bit of work to set up, but the potential is amazing. Follow up days after an event and getting a glowing review is nice, but it sorta stops there.
Why not be top of mind a year from now?
What about putting your name back into a venue's mind 3 years on, sending a topical note to a corporate customer on a somehow randomly related subject out of the blue long after the "glowing review"?
And the ones that never booked, the photographer you worked with just once, the couples that used that certain song that is suddenly in the spotlight again.
So many ways and reasons to reach out to both past clients, never were clients, and industry insiders. Takes some setting up but then it's automated for most of the work.
Easy right?
Couples of this generation don't make real, permanent connections with anyone new... especially some guy they only new for one day.
All of my younger family members have accounts made, BUT they literally NEVER use Facebook. I wished my 28 year old niece happy birthday in 2024 along with a few other people, and she never even responded. She hasn't posted on there since 2023. She uses Instagram A LOT. My nephew is on there, but barely checks it, and he doesn't communicate with anybody on FB.
