***Denon DJ Proudly Presents the MIX & MASH Challenge***
http://mix.denondj.com
DENON DJ LAUNCHES INNOVATIVE, FIRST-OF-ITS-KIND ONLINE
DJ COMPETITION: THE “MIX & MASH CHALLENGE”
-- Contest Gives Aspiring DJs a Chance To Be Heard; Grand Prize Includes $2,500 Shopping Sprees at Both Armani Exchange and Guitar Center, Plus Denon DJ Equipment and More --
Itasca IL, May 14, 2007 — Denon DJ, a leading manufacturer of professional DJ equipment, today announced the Denon DJ “Mix & Mash Challenge,” a first-of-its-kind online DJ contest that will give aspiring DJs the chance to win valuable prizes and have their mix featured on Beatport, the leading online music source for working DJs. The online competition, co-sponsored by fashion leader Armani Exchange, the Guitar Center nationwide retail chain, Tommy Boy Entertainment, Beatport and PCDJ will allow DJs to show off their “skillz” and win prizes by downloading tracks from a specially created website, mash.denondj.com, then remixing and uploading them back onto the site for judging by friends, visitors and industry experts. The contest will run from May 14th through July 2007 and is open to all DJs who are over 21 years of age and residents of the U.S. A variety of the music downloads for the contest will be provided by Tommy Boy Entertainment and the Armani Exchange.
Grand Prize Winner to Be Selected By Top Industry Experts…
In addition to having his or her work featured on Beatport, the Mix & Mash Challenge Grand Prize Winner will receive $2,500 shopping sprees at both the Armani Exchange and Guitar Center, one year of free music downloads from Beatport, plus a Denon DN-HD2500 Media Player & Controller (SRP:$1199.99), a pair of Denon DN-HP1000 Headphones (SRP: $199) and the Denon AVR-987 AV Surround Receiver. The winner will be chosen by a Blue Ribbon Panel made up of executives from Denon DJ, Tommy Boy Entertainment and the Armani Exchange, as well as a prominent Denon DJ Artist.
In a unique twist that utilizes advanced Web 2.0 social networking technologies, the Grand Prize winner will be chosen from among six Finalists, three of whom will be selected by visitors to the contest site, and three directly by the Blue Ribbon panel. Site visitors will not only be able to vote for their favorite DJs, but exchange their favorite mixes and embed them in e-mails, personal websites and blogs. The six Finalists will be rewarded with a variety of prizes, including $250 shopping sprees at both Armani Exchange and Guitar Center, as well as advanced Denon DJ products such as the Denon DN-S3500 Table-top CD/MP3 Player, PCDJ Reflex TC Software and A Denon DVD-757 Progressive Scan Universal DVD Player. In addition, every DJ that enters the contest will receive 10 free music downloads from Beatport.
Noted Denon DJ Brand Manager Silvio Zeppieri: "With the Denon ‘Mix & Mash Challenge,’ we’re giving aspiring DJs across the country the opportunity to be heard, and share their talents among their peers. Most importantly, because the contest is totally online, everything about it is simple, fast and easy – there are no tapes or CDs to mail in. Anyone with a computer and an Internet connection can enter with just a few mouse clicks, and people interested in listening, sharing tracks and voting for their favorites can also participate just as easily. We’re looking forward to using the contest to encourage up-and-coming DJs to get their work out there, while promoting overall DJ creativity and calling attention to Denon DJ’s broad lineup of premium professional DJ products.”
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About D&M Professional
D&M Professional, parent company of Denon Professional, Marantz Professional and Denon DJ, manufactures and distributes a reliable line of professional audio and video equipment for the broadcast, commercial, corporate, DJ, education, government, audio/visual, education, houses of worship, security, and related industries.
Visit D&M Professional at
www.d-mpro.com.
Or Denon DJ at:
www.denondj.com
About D&M Holdings Inc.
D&M Holdings Inc. (TSE II: 6735) is based in Tokyo and owns the Denon, Marantz, McIntosh Laboratory, Boston Acoustics®, Snell Acoustics, D&M Professional, Denon DJ, ReplayTV? and Escient? brands. Denon, Marantz, McIntosh and D&M Professional are global industry leaders in the specialist home theater, audio/video consumer electronics or professional audio markets, with a strong and long-standing heritage of manufacturing and marketing high-performance audio and video components. Boston Acoustics, with its signature The Boston Sound, ™ is a leader in premium loudspeakers for home and audio markets. Snell is a super premium speaker brand. The ReplayTV and Escient brands represent award-winning technologies in digital home entertainment. Additional information is available at
www.dm-holdings.com.
About Guitar Center
Guitar Center is the leading United States retailer of guitars, amplifiers, percussion instruments, keyboards and pro-audio and recording equipment. Our retail store subsidiary presently operates more than 195 Guitar Center stores across the United States. In addition, our Music & Arts division operates more than 90 stores specializing in band instruments for sale and rental, serving teachers, band directors, college professors and students. We are also the largest direct response retailer of musical instruments in the United States through our wholly owned subsidiary, Musician's Friend, Inc., and its catalog and website,
www.musiciansfriend.com. More information on Guitar Center can be found by visiting the Company's web site at
www.guitarcenter.com.
About A|X Armani Exchange
A|X Armani Exchange is accessible Armani, inspired by street – chic culture, fashionable dance music and everything that signifies freedom and personal style. Armani Exchange launched in 1991 and currently has 118 worldwide including New York, Los Angeles, Miami, UK, Japan and Argentina. For more information, log onto
www.armaniexchange.com
About Beatport
Beatport is the online leader for electronic music downloads providing music to DJs and fans for personal use as well as playback on the world's leading sound systems. Launched in 2004, Beatport now gives customers legal and secure access to a library of 155,000 tracks from over 4,200 of the world's leading independent labels, and is growing by as many as 100 new labels a month. Beatport is privately held and headquartered in Denver, Colorado, USA.
www.beatport.com
About PCDJ
Digital 1 DJ, based in sunny Clearwater Florida, is a leading manufacturer of software and hardware solutions for today’s DJ’s. Digital 1 DJ’s brand, PCDJ (Personal Computer Disc Jockey), was created in 1999 by DJ’s and musicians that sought out a new and innovative way to DJ. The PCDJ suite of advanced, digital products is the acknowledged industry leader, enabling professional DJs to have significantly enhanced control over their original performances.
DISCLAIMER
Statements in this news release that are not statements of historical fact may include forward looking statements regarding future events or the future financial performance of the company. We wish to caution you that such statements are just predictions and that actual events or results may differ materially. Forward looking statements involve a number of risks and uncertainties surrounding competitive and industry conditions, market acceptance for the company's products, ability to meet targeted product launch dates, risks of litigation, technological changes, developing industry standards and other factors related to the company's businesses. The actions referred to in this press release are not an admission or acknowledgement of any claim or allegation. The Company reserves all of its rights.
D&M Professional, 1100 Maplewood Dr. Itasca, IL 60143
phone: (630) 741-0330 fax: (630) 741-0652
http://mix.denondj.com
