Given the fact that it matters so much, it's interesting to me that it doesn't appear anywhere on your website or in any of the informative shopping or planning guides (nicely done by the way) you've made.
In fact you say:
A professional disc-jockey must be a director, psychologist, motivator, host, and entertainer all at the same time. It is important to select a DJ who is mature, articulate, accommodating, and well educated in reception protocol. Check that the years of experience are consistent with the DJ's age. More importantly, you should know how many wedding receptions the DJ has performed at to be sure that their experience is relevant. Look for other diverse experience they can bring to your event as well. You want to avoid a DJ who's flexibility is limited by a singular exposure to one event style. When interviewing the DJ pay attention to their ability to pick up on your ideas and offer interesting and insightful approaches to your concerns.
all which is absolutely correct .. and mixing skills never appears.
Why should it? The difference is already public knowledge... not only are people not stupid - what you are looking for is entirely within the scope of the phrases highlighted above in red. It's part of the conversation.
One DJs inability to differentiate himself from the pack does not make consumer's uninformed. We hear all the time from DJs that the: "customer doesn't know any better" and it's bulls___t. It's the DJs who aren't prepared to have the correct conversation about what it is they actually do.
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