Uplighting page - need input

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Quoted from your page:

300-500 watts versus 12-15 watts for an LED unit and Incadescents produce only a single color, requiring colored gel paper to achieve a chosen color.


Just a question about what you wrote here -

First, a typical incandescent fixture would be 90-120 watts - just depends on the wattage of the lamp. A 90 watt fixture is typically more than enough for most uplighting purposes. The 300-500 watts - where did you come up with that number?

Second, to be correct, a traditional, non-LED fixture isn't using "paper" anything - it is a colored gel which filters the light & provides a colored media to the light source.


Just a couple little things, but knowing what you are talking about makes you more credible to potential clients.


I like the before/after shots. I did something similar on my website.

Regards,

Joe
 
Quoted from your page:




Just a question about what you wrote here -

First, a typical incandescent fixture would be 90-120 watts - just depends on the wattage of the lamp. A 90 watt fixture is typically more than enough for most uplighting purposes. The 300-500 watts - where did you come up with that number?

Second, to be correct, a traditional, non-LED fixture isn't using "paper" anything - it is a colored gel which filters the light & provides a colored media to the light source.


Just a couple little things, but knowing what you are talking about makes you more credible to potential clients.


I like the before/after shots. I did something similar on my website.

Regards,

Joe

I was using the wattage from standard part56/64s, thus 300-500 watts. I imagine people use 90 watts lamps but why? Seems it'd be quite dim after the gel paper. And as for "paper", that's what I've always heard it termed. One 2nd thought, the wattage is technical mumbo-jumbo that brides will hear as "wah-wah, wah-wah". Think I may just strip it.

Thanks for the input. I've asked bliss for some promo shots (I'm linking to 2 pics from their site already) or preferably some vids. Funny part, to be honest, I'd forgotten to put pin-spotting on the page at all. I guess it always pays to re-read then re-read then re-read again.
 
The problem with gels is that a decorator will choose a gel that matches the color of the wedding but once light is put through it, the color is all washed out. They always choose too light of a density gel. Maybe work that in somehow. The page looks great by the way but get photos where the bride and / or groom have happy expressions on their faces.
 
Caution!!!!! Brutality Ahead!!!! It's not personal, and you're a goofball if you don't take it to heart, and make some changes!

that being said......... I think it's kinda' sloppy...

there's only 3 pictures on that page that really show decent uplighting.

in addition, they look like they're all from the same 2 events, which tells me as a customer that you don't do this very much. the background of the page has to go, as this is not myspace... get rid of the backing jpg.

Crop and correct the perspective of your photos.. they're stretched wrong, not framed, and laid out all mish mashed.

the pictures of the bride and groom do nothing for your page whatsoever...

Like it or not, she's not an elegant looking bride, they're a dumpy looking couple, and she needs to go, and he needs to go. You need a really dreamy looking bride. Someone your customer wants to equate herself to. That girl might be a sweetheart, but she ain't gonna move product!

neither of them look happy, and neither picture is really even a decent photo.

You're also saying waaaaaay too much!

I'd never read that whole page.

a few GOOD photos, frame them and space them properly, be a bit less wordy, and update the page as you get better photos..

Don't just include stuff to fill space.

I hate to be the rain cloud, but I disagree with everyone else's input.

This page looks super amateurish, and needs to be fixed up.

You also need to fix your logo...personally, It really does nothing for you whatsoever.. I'd either A. just delete it, or B. get it re-done and vectorized so it doesn't look like a big blur.

Looking at your site, I get the impression from your presentation that you're a younger kid who's not very experienced.

reading your posts I know that's not the case, however a bride isn't going to hang out here.. she's going to see your page, go UGH! and click on through!

This is a brutal reply, but I want to be Clear as I can.. That website hurts you more than helps... The colors are awful, the graphics are awful, the layout is awful...

Spend the money to get it done right. My entire re-branding project is almost done, I paid big bucks to have someone criticize me like I just did to you. I learned a lot, and my new site should reflect that when it goes online. Do not take it personally, you asked, and I couldn't bear to see one more person post that it looked great!

In summary...

Logo... needs fixing
Colors... You really need to think that through
Graphics... square them up, and use some frames to keep them from butting up against each other.
Info... Short and sweet.. you're not trying to impress another DJ, you're trying to impress a girl who really doesn't care about 90% of what you said. Pretty Pictures speak volumes... Get some, Steal some, but get rid of the ones you're using.

I'll be happy to direct you to a few resources that can help you out if you wish. You've got a lot to offer, but you're telling your customer to go elsewhere by the way you're presenting it. Show them why they NEED YOU!
 
I also agree that there is way too much information. I don't think the bride will care the difference between halogen or LED. I would do more of the before and after photos, and line the pictures up a bit better. Try to condense everything into one or two sentences for each thing you are trying to sell. Paragrahs will most likely not be read. I didn't read them at all.
 
I like the before and after shot.... it shows what can be done and the difference...

I would lose the whole "Types" paragraph.

I would agree on the B&G,, loose them,,,

your 3 "sample" photos are good, but they do need to be more balanced....
 
Okay, I understand the "not pretty" comments. It's the best I have, as of now. I've only done about 4-5 lighting gigs and have 4 more sold this year, so far. I understand where you guys are coming from on "too wordy" but I think there's a difference in markets at play. In my area, I'd say a majority of the brides have no idea what "Uplighting" even means (I've actually heard several say this over the phone) so I'm thinking that some education is in order. I've got 2 in August so maybe I'll get lucky. I also have to admit I don't like my before/after shots. Would rather have some darkened rooms, for dramatic effect, but this is the best I've got for now. And as for stealing some from another site I'm real skittish on that. I am borrowing 2 bliss shots, but only with the manufacturer's permission. Kinda funny about that whole "fake it" thing.

I'm a bit torn, given my market, whether it'd be better to just put minimal info on this page and have some sub-pages that flesh out the description better but here's another stab at it............
http://www.rickryan.com/uplighting.aspx

Thanks for the feedback. More welcome.
 
Looks great but can I ask

would you or could you do a few more before and after shots

to give future clients more ideas on what it looks like after
so that way it grabs them to buy

only a suggestion
 
Looks great but can I ask

would you or could you do a few more before and after shots

to give future clients more ideas on what it looks like after
so that way it grabs them to buy

only a suggestion

And it's a great suggestion. Problem is, these are all that I have from MY events (no, I won't fake pics). I have 2 more lighting gigs coming up in August and certainly will be there early to get lots of "before" shots. I only pray the B&G are "pretty" people..........
 
well time it for later

go before a function take pics of said venue you will be at ( as a BEFORE )

then on the day of said venue mark pics so you know the Afters of setup for uplighting

using digital can work in your favour in the long run...