1. To the Corporate Client- they really don't care about price. To them its a convenience that they don't have to bother with renting sound elsewhere.(Pretty soon too, the venues may start adding A/V Projectors, screens etc., some already provide that service)
Around here we have dropped the ball on this one alot of venues have picked up and ran with this and are offering this as an add on
2. The Wedding/Party Client may see this as a Bonus especially if the House System is state of the art i.e. A quality system. They can then hire anyone to play the music (Think of all the wannabes, now they have it easier. If they have a decent library and know their music, they may skate by). The Final customer may feel the need to pay less for a DJ because their argument will be "You don't have to bring any equipment!" This argument is true just like it is for Mobile DJs versus Club DJs (Who use the Club's System)
What would it be worth to you to use a quality system that you don't have to move, worry about, or repair? Would it be worth a couple of hundred to not have to carry it?
3. The Venue may have the smarts not to itemize the cost. It will be included in the price. I help a friend in the Party Rental Business who rents out chairs, dishes, eating utensils to Venues including Hotels. Guess who pays for all this extra cost? The Customer! They may think that everything belongs to the Hotel or venue but they are wrong. The Hotel/Venue rents the party supplies at one price then marks it up for a profit. The Customer only sees the Package Price of the Hall Reservation/Catering. All that would be left is for the Venue to start using a select group of DJs on a regular basis. It would be like hiring a House DJ for a Club.
I'm looking at makng a deal similar to this with a couple of the upscale venues here. Basically I wan't $XXX.XX for 4 hours and so much for anything after that. The venue becomes my client and sells me as an add on
Some venues even have portable Lighting Systems, A selection of Uplighting, Audio Visual Equipment (Available or already installed)
Venues will get a faster return than DJs on that kind of investment because their Banquet Halls will more than likely be used more often than a DJ does gigs. The equipment will also last longer because it is installed not moved around from gig to gig.
I have to disagre with you here. If they hire professional entertainers they have a chance but if they are hiring $50 wonders the gear will be pounded to death in no time at all
Does this make sense?