What are your best tactics to getting proms? I find it really hard to get in touch with the right people.
I send out mailers to schools and make a few contacts but that is it. Little luck booking their events. This is from a lack of prospects mostly.
What's the trick?
Here is what I have done in the past and it works but it is a LOT of work just for a cold lead.
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Call each and every school before you mail anything.
Find out the exact names of what the school calls each dance. ie: Prom, Winter formal, Sadie Hawkins, Turnabout, etc.
Every school seems to call their dances something different.
Once you know what they are called, ask who is in charge of the planning committee.
Now that you know what and who mail your letter, brochure, flyer, etc. directly to that person at the school.
ie: John Doe
Winter Formal Planning Committee
School Address
USA
Once you have done this leg work, you know that your mailer has gotten to the right person. Most of the time if its sent to a generic committee it gets trashed with other spam/bulk mail