Proms!!!!

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Chuck The DJ

I know people.
Sep 28, 2006
8,674
3,583
Sebastopol, California
www.chuckthedj.com
Start your mailings if you have not already!!! Make those calls...

Whatta ya do?
 
Chuck
thanks for trying! lol I just sent another school mailing for proms. I don't usually send anything this late, but really needed to get another contact out there. In the past we were booked for nearly all of our proms prior to Jan 1st, but as we hit new markets and schools, that does get pushed later. Right now I have I think 7 proms on the books for '07. I'd like to get back up to the 12 of our best season.....patience I guess. My ultimate goal is closer to 16, but probably not this year.
 
What are your best tactics to getting proms? I find it really hard to get in touch with the right people.

I send out mailers to schools and make a few contacts but that is it. Little luck booking their events. This is from a lack of prospects mostly.

What's the trick?
 
What are your best tactics to getting proms? I find it really hard to get in touch with the right people.

I send out mailers to schools and make a few contacts but that is it. Little luck booking their events. This is from a lack of prospects mostly.

What's the trick?


Here is what I have done in the past and it works but it is a LOT of work just for a cold lead.
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Call each and every school before you mail anything.
Find out the exact names of what the school calls each dance. ie: Prom, Winter formal, Sadie Hawkins, Turnabout, etc.
Every school seems to call their dances something different.
Once you know what they are called, ask who is in charge of the planning committee.

Now that you know what and who mail your letter, brochure, flyer, etc. directly to that person at the school.
ie: John Doe
Winter Formal Planning Committee
School Address
USA

Once you have done this leg work, you know that your mailer has gotten to the right person. Most of the time if its sent to a generic committee it gets trashed with other spam/bulk mail
 
Briar,,

that's what Iused to do,,, I would ask for the person in charge of the prom, the advisor, but I would also ask the name of each class advisor, one for 9 - 12 grades..

This would usually mean that I would be sending 3 or more packages to each school....

it was a lot of work, but well worth the trouble...

In CA you could order a Cali School Directory with the name of every school in the state, you could pick your counties and then your schools and call them....


makes me tired just thinking about it... :)
 
I've heard that about the PTSO, but no where I've been has that been the case...

about the only party that wasn't planned by the school itself was the after graduation all nighter, safe & sober party.