I hate lighted facades. I think they look tacky! (I mean no offense to anyone who uses them...just not my style at all.) As far as the logo is concerned, I think that's just as bad as putting up a banner at an event, especially at a wedding. It's tacky and there's no place for it.
No offense taken...BUT...sometimes, we have to look past what we might deem tacky and see what the current clients deem as one-cool-looking-party-set-up.
Btw, I think this example is a bad one. The logo is entirely too large, in my opinion.


