Well here's mine...
About 85%+ of my bookings are from referral so my advertising budget is small
$200 for my website, domain names and website creator
Facebook - It's been very kind to me and free
Kijjiji - Free ads placed at appropriate times I don't take the time to do this year round but I do place them in Jan-Mar and from Sept- Dec which are the prime booking seasons
Wedj - Free ad
Partypros, wedding wire, Martha Stewart Weddings, Manta, Canpages, Hotfrog, eventwire, my party planner,and pretty much anywhere that is free to advertise
Eventective - Interesting story I had 4 inquiries just after I signed up that I was very suspicious of as they were only an hour after I signed up and almost in a row. I paid for one just for shits and giggles to no avail and I haven't had an inquiry since
Business Cards - I bought 5,000 simple ones about 4 years ago cost me $150 and I'm still using them
Local Coffee Papers - A couple of times a year I'll buy a spot in the local coffee papers the ones that are free at some restaurants. It costs me about $20/Week to do this and last year I bought 4 weeks. The reach is in the range of 25,000/ week but the demo is impossible to pick
Radio - Although it's been a couple of years I've bought radio in the past. The only way I'd do it again is either if I was buying a small package for a special event or a massive year long one for a TOMA campaign
Local Cable Channels - reasonably inexpensive but from my experience reasonably ineffective also
Yellow Pages - The most I ever spent in a year was in the Yellow pages. I spent over $6000 two years in a row and $2000 the third year then I cut it back to about $500 I now go with a line ad. The YP did very well for me and continues to do so people just don't throw their old phone books away. I also seem to get picked up on internet searches on yp.ca. I know that it doesn't work in all areas but to me it was money well spent it gives a note of credibility when you are only one of three with an ad and you have the biggest
Bridal Shows - I used to do the biggest one in the area and had exclusive rights to it but once they took the exclusive rights away I didn't see it as being worth my while. I didn't want to be there competing with others charging a third of what I do
I used to run a referral program also but dropped that a couple of years back I do occasionally drop off some gift cards to venue managers that refer me often