What do 49% of Canadians do on a daily basis
- Thread starter Jeff Romard
- Start date
its interesting how many folks dont bother to read
our offerings. Thats fine by me. I will laugh all the way to the bank. Atleast we will not be the ones bitching about market trends and other issues in the coming months.
our offerings. Thats fine by me. I will laugh all the way to the bank. Atleast we will not be the ones bitching about market trends and other issues in the coming months.
The problem with social media is the new fangled, not so sure exactly what it is definition of 'social media' covers everything from myspace to facebook to twitter to yelp to this forum to etc etc. If you want to really get down to it email is social media.
You have all these so called social media strategists and marketers out there, many of whom I follow that don't really know all that much they either regurgitate what they've heard else where OR don't understand what their talking about on a expert level so that their advice is worthless. The people that really understand things are the 'old schoolers' those that worked in regular old advertising, print media, etc. Guess what the same tricks still hold true for the 'new social media' generation.
Personally, social media is a chore to keep up with most all of them are walled gardens. You have to reply to Facebook messages on Facebook, you have to reply to MySpace messages on MySpace, etc. I currently have about 550 contacts in my email address book, less than 1/8 of those people do I talk to on a regular basis. If I were to add all my social networking contacts into those group I'd probably close in on 5,000 but I find it a chore to log in to all these social networking sites just to communicate with people. Not to mention that just by logging in I'm revealing my browsing habits and demographic information. Joe's thread about privacy is something to think about.
Notice how all social networking sites never reveal your 'friend's' email address? Heaven forbid you contact someone outside of their service, they might loose page views and thus advertising dollars. When people finally open their eyes and realize that EVERYONE of these social networking sites are only interested their demographic data and browsing habits so that they can squeeze more money out of advertisers, people we realize the system isn't so great.
At the end of the day, I believe social networking or social media is just another fad that will fad into the sunset like Bush.
You have all these so called social media strategists and marketers out there, many of whom I follow that don't really know all that much they either regurgitate what they've heard else where OR don't understand what their talking about on a expert level so that their advice is worthless. The people that really understand things are the 'old schoolers' those that worked in regular old advertising, print media, etc. Guess what the same tricks still hold true for the 'new social media' generation.
Personally, social media is a chore to keep up with most all of them are walled gardens. You have to reply to Facebook messages on Facebook, you have to reply to MySpace messages on MySpace, etc. I currently have about 550 contacts in my email address book, less than 1/8 of those people do I talk to on a regular basis. If I were to add all my social networking contacts into those group I'd probably close in on 5,000 but I find it a chore to log in to all these social networking sites just to communicate with people. Not to mention that just by logging in I'm revealing my browsing habits and demographic information. Joe's thread about privacy is something to think about.
Notice how all social networking sites never reveal your 'friend's' email address? Heaven forbid you contact someone outside of their service, they might loose page views and thus advertising dollars. When people finally open their eyes and realize that EVERYONE of these social networking sites are only interested their demographic data and browsing habits so that they can squeeze more money out of advertisers, people we realize the system isn't so great.
At the end of the day, I believe social networking or social media is just another fad that will fad into the sunset like Bush.
Whats even more interesting is how some will find ways to spend thousands of dollars and hundreds of hours promoting thier business and pass upon the obvious because it's free or it's too time consuming.
This weekend I am doing a 25th anniversary I booked because of Facebook. That will be about 35 or so in 2 years. Some I probably would have got anyway but alot I wouldn't have. $0 and 10 minutes a week do the math...
Social media is great for creating a brand. The more often you are out in front of people the easier it is to be remembered.
I ran in to an old friend Saturday night. The first thing he said was you must be busy with the DJ business I see you all over Facebook...
If he noticed how many others do?
This weekend I am doing a 25th anniversary I booked because of Facebook. That will be about 35 or so in 2 years. Some I probably would have got anyway but alot I wouldn't have. $0 and 10 minutes a week do the math...
Social media is great for creating a brand. The more often you are out in front of people the easier it is to be remembered.
I ran in to an old friend Saturday night. The first thing he said was you must be busy with the DJ business I see you all over Facebook...
If he noticed how many others do?
Very true Jeff. It kind of relates to your signature.. While someone else is out there building their brand or figuring out how to or hiring some PR firm to do it for them someone else is already out there building their branding and cashing in on it for virtually no investment. 
You hit it right on the head Dan. I've spoke to people who have setup a FB page, invited 10 people, added no content, never update, and for the life of them can't figure out why it doesn't work for them. The old rules still apply it's just a new way to get out in front of people.
It's definatly all about them without a doubt. They are there to sell flat surfaces to advertisers you being there just helps the ad rate go up. But if you can use it to your advantage all the better.
I am pretty much exclusive to FB. I have a Twitter account and a MySpace account but they to me are like FB to some I can't make heads or tails out of them, probably because I haven't looked at them close enough. At the end of the day if you plan on using one of these for business IMO you should only use one and do it right for the simple fact that the odds are you are hitting the same people for the most part on all of them. In my case FB is the one that works the best for me
I think FB and MS will survive. Neither one has seen a major drop off after a couple of years. The rest probably will go the way of hi-5
Thanks Jeff. I didn't mean to turn your marketing thread into a social media debate but it looks like I have . The biggest ones will survive but in time they're going to see a big traffic dip and instead of being a site that people visit religiously, like a lot do now, it will be a when it's convenient for me type of thing.
Anywho the same old marketing tricks still work it's just a new platform. You have a lot of guys banging a drum that everyone wants to follow a CEO's twitter account so they know what he had for breakfast and what time he took his morning constitutional. It's just not true, maybe the the generation after mine yes but the majority of people just don't care to know the intricate little details of other's lives. Personally I don't think there's one person in the world that I care enough about to want to know what time they took their dump this morning.
. The biggest ones will survive but in time they're going to see a big traffic dip and instead of being a site that people visit religiously, like a lot do now, it will be a when it's convenient for me type of thing. Anywho the same old marketing tricks still work it's just a new platform. You have a lot of guys banging a drum that everyone wants to follow a CEO's twitter account so they know what he had for breakfast and what time he took his morning constitutional. It's just not true, maybe the the generation after mine yes but the majority of people just don't care to know the intricate little details of other's lives. Personally I don't think there's one person in the world that I care enough about to want to know what time they took their dump this morning.