What can we learn from this?

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Well, I joined the coffee club at the day job and it only costs me $5...














a month​
 
huh coffee ??





where is my red BULL drink!
 
DJ Ducky said:
I'm not sure what you're getting at, Ed? What can we learn from this...in regards to what? :sqerr:
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What I'm taking from this is that Starbucks has created a niche for itself, it recognizes its customer base, and trusts that its customer base is NOT McDonalds' customer base.

Applied to the MDJ industry, McDonalds is the Craigslist guy that trumpets "WHY PAY $1,000.00 FOR A DJ?? I HAVE MUSIC TOO!!" We need to worry less about the cheap guy, and continue to market to those clients we wish to attract...

Of course, that's just my opinion... Your mileage will probably vary...
 
What I'm taking from this is that Starbucks (which had to close down a lot of shops this year) can't afford to advertise in response so they're using more strategic spending of their advertising dollars.
 
In fact from what i understand Starbucks is considering filing bankrupcy!

So what I learn from this is that people who over price their product or service will eventually have to close their doors. The guys who price themselves where they are profitable and yet still affordable will continue to do business!
 
Yes, the CL list of DJs is just that... why pay more when you can have us for $$$$$$ less.

Thus defining our target client w/ correct bait to counter that.

Here is the truth. 95% of ALL wedding guests will be happy whether the DJ was $300 or $3000. As long as they heard something they liked and had a decent (does not need to be great), they will leave happy. This assumes the DJ did not act like a complete dufus in either range.

Those guests might not mind the cluttered setup and other things that might seperate the two - again as long as it sounded decent.

It's the wedding providers and B&G who are most likely to notice. For example:

- Dress code
- Setup appearance ie black vs orange power cords
- Keeping the event flowing and on schedule
- Cooperation w/ staff and others
- Ending the event promptly
- Being unique from the other pack of DJs in a good way

That is where the best referrals come from.

I don't go to SBC just for the beverage, I go there for meetings - and purchase for myself and my guest. Ronald's 'Romper' Room is unsuitable for said meetings.
 
Thunder said:
So what I learn from this is that people who over price their product or service will eventually have to close their doors. The guys who price themselves where they are profitable and yet still affordable will continue to do business!
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Ahem, gee, I got booted in the butt by the GWYW guys for saying that.

And Ed and Zac, don't generalize on CL. I advertise there as well. It is free advertising and I do get some quality events from it.
 
GoodKnightDJ said:
Ahem, gee, I got booted in the butt by the GWYW guys for saying that.

And Ed and Zac, don't generalize on CL. I advertise there as well. It is free advertising and I do get some quality events from it.
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Yes but I use logic in my arguements and they don't know how to come back on that except with "I didn't say that" or "I didn't mean that"!

I have only used Starbucks twice as a meeting place both time (two different SB's) it smelled like someone puked in the place! I never went back to either. Besides I don't drink coffee and their water is $4 a bottle. My wife a big coffee drinker says their coffee sucks anyway, she would much rather have a 7-11 coffee than an SB!
 
DJ Ducky said:
So...what are we supposed to take away from this article? :dontknow:
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I think Steve summed it up pretty well. Also, your own experience with the $1,800 DJ should also add to that. To me, $1,800 for a "basic" package is way too much.
 
GoodKnightDJ said:
And Ed and Zac, don't generalize on CL. I advertise there as well. It is free advertising and I do get some quality events from it.
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You're not the only one, Tom: http://albany.craigslist.org/evs/922104721.html.

Of course, I'm about the only one on CL in my area NOT advertising how CHEAP, AFFORDABLE, etc. I am... We actually have people who's advertising is based on "Why pay more? I do everything the expensive guys do for less." :sqrolleyes:
 
GoodKnightDJ said:
I think Steve summed it up pretty well. Also, your own experience with the $1,800 DJ should also add to that. To me, $1,800 for a "basic" package is way too much.
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Shhhh... don't tell my clients that. :)
 
I get plenty of hits from a CL posting but no inquiries. No matter how much I seperate myself from the others.

When I want to sell something very cheap, no one replies. Make it free - and I have to pull it in 3 hours.
 
McCafe rocks!!!

In our area, they gave out free coupons for the Lattes, Mochas, & Cappuchinos.

The taste is MUCH BETTER than Starbuck's coffee, and this was confirmed in Blind Tests conducted by Consumer Reports (the leading consumer testing organization).

Now, I agree that I'd rather MEET CLIENTS at 'Bucks.....not at Mickey D's.

But when I need a good cup of coffee.....I go to McDonalds! (they give Free Refills of the regular coffee)
 
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