The single biggest advertising/ marketing thing I do is a monthly display ad in a local give-away Bridal publication.
I have a $7500 annual advertising budget, and I spend $2700 of this budget on the display ad.
Consistency is key in any advertising program.
You might not see immediate results from any single campaign, but if you stick with it, and present a consistent image, your advertising will eventually pay off.
Besides my annual advertising budget, I also have a promotions budget. Here is where I spend dollars on things like pens, t-shirts, hats, brochures, business cards, demo DVD's, showcase exhibitions, charity event participation and such.
This budget is $10,000 annually.
I have a $7500 annual advertising budget, and I spend $2700 of this budget on the display ad.
Consistency is key in any advertising program.
You might not see immediate results from any single campaign, but if you stick with it, and present a consistent image, your advertising will eventually pay off.
Besides my annual advertising budget, I also have a promotions budget. Here is where I spend dollars on things like pens, t-shirts, hats, brochures, business cards, demo DVD's, showcase exhibitions, charity event participation and such.
This budget is $10,000 annually.