Thank You All
Thanks for attending the webinar. I hope it was helpful.
I know we shared a lot of stories and information but it is important to see beyond what ideas may currently be in your minds eye concerning SOCs and how it will work for you.
Here is an example:
On occasion I am moved to send a card to someone because of an idea or situation. Today I was notified that a gift account was opened in my system. This isn't odd as it happens all the time but usually because I have directed someone to do just that.
Todays GA was from someone I have never met. It is from someone that I have never used their service though I may need to one day.
This guy every so often puts business cards on peoples doors, just in case.
He has a tree trimming business.
Pretty cheap and easy way to market I'd say. Good for him!
Anyway I got his card one day and decided to send him a card.
This was back in April. April 23, 2008 to be exact.
The text on the inside of the card said;
Marcell,
From time to time you leave your business cards on my door to remind me about your service.
I love this type of marketing and I believe you have it dialed in exactly how you need it.
This card that I sent you is an example of what I use for my small business. Cards like this have allowed me to develop stronger relationships with past, present, and even future potential clients all the while increasing my referrals.
And if needed I can change each card to fit the situation.
If you think you could use something like this please give me a call.
Ed Frank
502-417-3281
The other side had his business card, and the front had a pitcure of a tree.
So what is the big deal? Well first it shows the power of SOCs to stay Top of Mind EVEN to someone that you have never met. (Think about how much more meaningful and powerful it is with someone that knows you)
Second, he kept the card. Something about me sending THAT card sparked enough interest for him to keep it. He thought about it in some way enough so he didn't throw it away. How do you think a Bride or client will respond with a card that means something to them. Could it go in their coffee table? Fridge maybe? Some cards are actually good enough to frame! So now your card hangs on their wall!
Pretty cool stuff.
Dave is a master of the SOCs system and as you all have discovered, a real down to earth guy. As many people have pointed out, he won't SELL you SOCs. He will listen to what you are trying to accomplish and show you how you might use the system to get the results you are looking for.
Best of luck and I hope to meet you again on anither webinar or in Vegas.
Ed
