Interesting timing, just a few days before NAMM...
https://www.pioneerdj.com/en-us/news/2024/alphatheta-brand-introduction/
https://www.pioneerdj.com/en-us/news/2024/alphatheta-brand-introduction/
Pioneer DJ... transitioning to the AlphaTheta brand?
- Thread starter B-Sharp
- Start date
As cool as modern DJ gear is, I'm happy to be viewing it in my rear view mirror. I DJ about a dozen weddings and youth events annually now, and I'm mainly focused on A/V support and live event production. I want to be all hands-on for as long my hands will keep working.
The "music" was never the best part of being a DJ - that was the people we play too, and the challenge of manipulating gear that was never meant to do what we were using it to do. Now that the gear and software does it all for me and music is any collection of sounds someone cares to stream - it all seems quite contrived.
The "music" was never the best part of being a DJ - that was the people we play too, and the challenge of manipulating gear that was never meant to do what we were using it to do. Now that the gear and software does it all for me and music is any collection of sounds someone cares to stream - it all seems quite contrived.
I’m thankful that this new brand embraces diversity and inclusion
. Are they saying their other brands don’t?
I embrace hiring the best talent. The NFL has about 85% black athletes, even though black men make up about 6% of our population. Should they “embrace diversity“ and try to hire more different races, or continue to reward the athletes that have worked harder to be talented enough to play and earn at an elite level?
in my opinion, truly embracing diversity means letting it happen naturally and not standing in the way of it. Things like affirmative action and having “diversity and inclusion “ on campuses did the exact opposite and made race an important decision in hiring or admissions. Using “diversity and inclusion “ in marketing does the same thing.
. Are they saying their other brands don’t?I embrace hiring the best talent. The NFL has about 85% black athletes, even though black men make up about 6% of our population. Should they “embrace diversity“ and try to hire more different races, or continue to reward the athletes that have worked harder to be talented enough to play and earn at an elite level?
in my opinion, truly embracing diversity means letting it happen naturally and not standing in the way of it. Things like affirmative action and having “diversity and inclusion “ on campuses did the exact opposite and made race an important decision in hiring or admissions. Using “diversity and inclusion “ in marketing does the same thing.
In my opinion, modern gear and software does a lot for me and makes many of the menial tasks required easier. But letting the software do it all and letting any collection of streamed songs play is basically the same as the guy that would put a recorded mixed cd on back in the day. Or a mixed tape before that. It can get you by in some situations, but some people will sense the laziness. It’s not a new phenomenon.
I didn't suggest new DJs are lazy. In fact, Abltelon user's with entirely pre-made shows proabably spend more hours on their work than anyone.
It's about the studio experience versus the post-release DJ experience, and what changes when there is no distinction.
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