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I've spent years, and hundreds of thousands of dollars branding my corporate name. If you saw a car drive by, with SOFTJOCK on the side -- what would you equate that with?

For me, yes - a DJ software writer. But for my wife? She may think it has something to do with a football player who rides the bench. ;)
 
For me, yes - a DJ software writer. But for my wife? She may think it has something to do with a football player who rides the bench. ;)

Cool -- I win either way... :)


One gets the software, the other gets the hardware... :sqcool: :sqlaugh:
 
It takes time, money and effort, to brand a company name, and/or logo. The logo can make it easier in the long run, but it still needs to equate to a name...

Exactly!!! McDonalds didn't become McDonald's over night it took thousands and thousands if not millions in advertising dollars to get their silly little arches embeded in our pea little brains.