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Jeff Romard

Administrator
Staff member
ODJT Supporter
Sep 4, 2006
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Sydney, Nova Scotia
Do you have your marketing plan for 2010 ready?

If you do what are you planning?
 
I haven't been advertising much lately and it seems to be working. Due to being in a career transition and not knowing what the future holds, I don't want to book too far in advance. That being said I have two customers that are keeping me pretty busy. They have sent me 6 gigs from halloween to NYE. One is a golf course and the other a nice hall and both are less than 2kms from my house.

young...
 
Do you have your marketing plan for 2010 ready?

If you do what are you planning?

Be #1 on Google Yahoo and MSN (Bing)

no bridal shows
no magazine ads
New BIz Cards
New Logo DJ & Photo booth

Raise my price 20%
 
Pretty much some of the same things as in the past....

Large Bridal Show in Springfield, IL. Just one booth.

Smaller Bridal Show in Hillsboro, IL. Utilizing 2 booth spaces and we'll be providing lighting and sound for the Bridal Fashion Show and sound for announcements. We'll also be doing photographs for the the Fashion show as we get a lot of referrals from this Bridal shop.

Possible Bridal Show in Decatur, IL. If we do this one, it will be just one booth.

A lot less money spent on print ads, maybe none at all.

We're going to let the YP age run another year and then will probably pull the plug on it as the ROI is pretty much non-existant.

New Polo shirts with our logos embroidered on them. We're veering away from the white ones that we've had in the past.

New Dress shirts with our logos embroidered on them and like the polo shirts, we're gonna have more colors than white.

That's just off the top of my head.
 
Our YP ad runs from July to July. Last July we took the colour out of the ad and and took the display ad out of the adjoining market. This cut the price in about half

We are going to run some radio ads in prime booking season (January and February)

Finish developing the website.

New jackets and shirts

Direct mailing and emails to venues and schools

Lettering on the new vehicle
 
Unfortunately I currently have no working capital so all my marketing will come as minimal / no cost.

I also have only 1 non-bar event left on the books for 2009 so not much available there. With that being said it's a sweet 16 and it's this Saturday. I'm hoping to get some help so that I can take some nice pictures and possibly some video.

I will continue to work on improving my search engine stats. I will also work harder on persuing every lead that comes through my email and phone.

I also would like to add more upselling ability to my site. I'm going to get better uplighting and mongram pictures somehow to increase sales.
 
relaxing out in the sun near a pool with bundy and coke

then maybe think of what I need to eat for the next 12x months
(semi retirement is looking great)