In a market dominated by low price...

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What do you do to explain to clients you are valuable? Reason asking, I heard somebody complaining about my "competition" being to expensive, however he is charging $150 a hour. I'm thinking, as a full service buisness, $150 is VERY reasonable, it is where I project my rates, since I'm an official company now, anything less and I'm shooting myself in the foot.

What words or phrases do you use to add your percieved value.