EV Everse 8 vs Everse 12

rickryan.com said:

It's most likely a cultural issue. If you're around lower class (poor) people, you ain't gonna find high priced events. Same thing probably applies to image. He's older, like a lot of us, and no real way to change his image. I feel that one myself. I couldn't compete with Taso or Ross on image alone. I'm 61 and overweight. 20-something females don't connect with me very much.

Click to expand...

It's not cultural, nor is it about being poor.

We have to constantly adapt. The world is a moving entity and "standing our ground" is not an effective strategy. Gravity is cruel - it tricks us into thinking we're standing still but we never are. The world is spinning furiously and space is constantly expanding. Be a navigator not an observer.

At age 61 DJ service is never going to be your highest and best offer. "Oh! but you're not really a DJ you're more production . . .
Well, duh! I'm 63 years old and though I'm fit/trim and relate well even with teenagers - I still need to adapt. When I was 28 I was a 'Taso' of my time. However, time doesn't stand still. We have to continually re-center on things that represent our best talent at the age we find ourselves.

We are neither Walmart or Neiman Marcus. There is nothing on our shelves. We have only a promise about something we claim we can do. That is what it means to have 'talent' - it is something we have to PROVE and demonstrate REPEATEDLY. We cannot simply stick a price tag on some shelf (real or digital) and expect people to buy into our list of promises.

Proformance said:

It's not cultural, nor is it about being poor.

We have to constantly adapt. The world is a moving entity and "standing our ground" is not an effective strategy. Gravity is cruel - it tricks us into thinking we're standing still but we never are. The world is spinning furiously and space is constantly expanding. Be a navigator not an observer.

At age 61 DJ service is never going to be your highest and best offer. "Oh! but you're not really a DJ you're more production . . .
Well, duh! I'm 63 years old and though I'm fit/trim and relate well even with teenagers - I still need to adapt. When I was 28 I was a 'Taso' of my time. However, time doesn't stand still. We have to continually re-center on things that represent our best talent at the age we find ourselves.

We are neither Walmart or Neiman Marcus. There is nothing on our shelves. We have only a promise about something we claim we can do. That is what it means to have 'talent' - it is something we have to PROVE and demonstrate REPEATEDLY. We cannot simply stick a price tag on some shelf (real or digital) and expect people to buy into our list of promises.

Click to expand...

I can’t imagine in 8 years lugging sound reinforcement gear and stage lighting around, I’ve set my semi retired years up with a much more passive source of income, it will require a minimum on my time to manage, and return a very good income, nearly what I made in my prime as DJ

tunes4046 said:

I can’t imagine in 8 years lugging sound reinforcement gear and stage lighting around, I’ve set my semi retired years up with a much more passive source of income, it will require a minimum on my time to manage, and return a very good income, nearly what I made in my prime as DJ

Click to expand...

Why would 'lugging gear around' be necessary?

Proformance said:

Why would 'lugging gear around' be necessary?

Click to expand...

Because where I live finding qualified help I trust is hard to come by, it took me 5 years to find my one employee, not all of us live in huge urban areas with an unlimited supply of qualified employees

MIXMASTERMACHOM said:

Sorry about your last statement. There are those who will consider that the price you quote a potential client is too high for them. That doesn't mean you are not delivering a high quality service.

Click to expand...

What it does mean is that we are not properly or credibly positioned in the market we are seeking.
If we are not truly over-valued then price objection would never be the reason. We would lose jobs to competitors they find more attractive overall - not simply less expensive. That is often the case when a solo-op tries to charge as much as an entertainment troupe and the value is so obviously out of balance.

tunes4046 said:

Because where I live finding qualified help I trust is hard to come by, it took me 5 years to find my one employee, not all of us live in huge urban areas with an unlimited supply of qualified employees

Click to expand...

It starts with a good job description. Most people want work that feeds their ambition as much or even more than their wallet. There's a reason why Walmart (while we're on that topic) refers to their staff as "associates" rather than employees. There's a clear company expectation that people can and will advance in their roles if they so desire.

I've seen plenty of instances over the years of that not being the vibe between a given DJ and his "assistants."

Let me say that Bob made a big mistake in one of his posts. He compared Walmart to Neiman Marcus. People who regularly shop at Walmart are not going to shop at Neiman Marcus more than likely. Walmart sells all kinds of items. From vehicle batteries, microwaves, gardening, and clothes. Neiman Marcus is a department store that sells only certain things and those things cost some good money. I saw a tie in there some years back cost $140 and a thin leather windbreaker jacket for 2K. There are those who can afford to buy those items and not sweat it.

There are those who can afford a Rolls Royce and those who can barely afford a used car. I bought a pair of QSC K12.2 speakers for a reason. I knew the quality speakers they are. Those are some of the best speakers around. They are certainly well worth the price. Others may have a different opinion. I love those speakers! There are those who might want a pair of those speakers but just can't afford them. I sacrificed to get those speakers and have no regrets.

Now to be fair to Taso his facades that he uses are mind blowing! Just that alone is awesome to look at. He also uses some of the best gear around. Also to get paid what he gets, his attire is top notch. So those are some of the things he does that says he's worth the price he charges.

There are those who don't see a big deal in how they dress for certain events. What's the big deal? I'm rocking the event with the music I'm playing. As far as both Everse systems it's a matter of what you plan to use them for. Depending on the type of event, size of the room and size of the crowd, either one just might do the trick.

Proformance said:

It starts with a good job description. Most people want work that feeds their ambition as much or even more than their wallet. There's a reason why Walmart (while we're on that topic) refers to their staff as "associates" rather than employees. There's a clear company expectation that people can and will advance in their roles if they so desire.

I've seen plenty of instances over the years of that not being the vibe between a given DJ and his "assistants."

Click to expand...

You’re assuming a lot as usual, I’ve hired dozens of people over the years both for my own businesses and for companies I’ve worked for, I am very good at writing a proper help wanted add in any format required. This is simply a matter of a limited pool of people who live in a town of 2500 people, that actually has a number of high quality places for people to work,

MIXMASTERMACHOM said:

Now to be fair to Taso his facades that he uses are mind blowing! Just that alone is awesome to look at. He also uses some of the best gear around. Also to get paid what he gets, his attire is top notch. So those are some of the things he does that says he's worth the price he charges.

Click to expand...

You're not complimenting him by reducing everything about he and what he does to how it "looks." I suspect he'd be equally qualified without a DJ booth or suit & tie.

Anyone can imitate that look (many do) but you'll find quite few griping about customers not appreciating their "value" which owes directly to their lack of true customer service and performance skills. It's not enough to dress the part - on must also be capable of carrying the role.

rickryan.com said:

Not disparaging Taso's mixing skills, but I'd venture a statement that his image and specifically the event videos he posts are the biggest reason why he's in such demand. Visual is what gets you that meeting with a prospect and that meeting is what lands the gig.

Click to expand...

Videos are secondary, but they're part of the close. 90% of my business comes from people that have seen me in person or heard about me from people that have seen me in person. The videos just confirm the quality and consistency in what we do. Your actual pperformance does need to stand out, at least to generate business as I have. Others spend a TON of money advertising and are able to fill a calendar just based on the sheer volume of inquiries, where even if they only book 20% of the inquiries, that's great. I book closer to 80% of inquiries that I'm in fact available for.

Proformance said:

You're not complimenting him by reducing everything about he and what he does to how it "looks." I suspect he'd be equally qualified without a DJ booth or suit & tie.

Anyone can imitate that look (many do) but you'll find quite few griping about customers not appreciating their "value" which owes directly to their lack of true customer service and performance skills. It's not enough to dress the part - on must also be capable of carrying the role.

Click to expand...

Let me say a big part if someone is willing to book you too do a certain event is your overall look. Especially when we're talking getting paid the kind of money Taso gets paid. Yes it's also about his level of skills and people constantly liking the job he does. That's also why certain DJs get repeat business. So it's about him looking like he's worth the price he quotes a client and delivering a quality service.

Let me say it this way. Let's say his DJ skills are stellar and he comes to do a wedding wearing jeans, a tee shirt and baseball cap. How many people do you think would say that's OK? Especially getting paid the kind of money he gets paid. I doubt any bride after seeing that would want to book him. Especially in the kind of venues he has worked in.

Subconsciously appearance matters... but you're not getting booked on that. Many people do subconsciously judge the quality of the entertainment based on the presentation when they walk in to the room. High quality presentation, you feel like it's gonna be a good time... low end, you're likely gonna think the dj is amateur. The performance will seal the deal, but it does help when you have a high quality presentation to start with as a little crutch.

djtaso said:

Subconsciously appearance matters... but you're not getting booked on that. Many people do subconsciously judge the quality of the entertainment based on the presentation when they walk in to the room. High quality presentation, you feel like it's gonna be a good time... low end, you're likely gonna think the dj is amateur. The performance will seal the deal, but it does help when you have a high quality presentation to start with as a little crutch.

Click to expand...

Just in the interest of giving you a hard time since you get plenty of kudos...

Working in rooms that are beautiful to begin with and then enhancing them is a big help. A few years ago I got booked on a wedding that was held at a VFW hall or some similar type organization. The room wasn't open on time, I ended up getting 20-30 minutes to set up, and this is what the space looked like with the decor the couple had already installed....



Now obviously I did not install, nor was I responsible for the rope light dance floor outline (tripping hazard, anyone?).

But it would have been hard to make any social media from that space look like a bride's dream wedding no matter what I did in there.

I felt very out of place based on all of the other choices they had made for that wedding.

Albatross said:

Just in the interest of giving you a hard time since you get plenty of kudos...

Working in rooms that are beautiful to begin with and then enhancing them is a big help. A few years ago I got booked on a wedding that was held at a VFW hall or some similar type organization. The room wasn't open on time, I ended up getting 20-30 minutes to set up, and this is what the space looked like with the decor the couple had already installed....

View attachment 56172

Now obviously I did not install, nor was I responsible for the rope light dance floor outline (tripping hazard, anyone?).

But it would have been hard to make any social media from that space look like a bride's dream wedding no matter what I did in there.

I felt very out of place based on all of the other choices they had made for that wedding.

Click to expand...

Trust me, we all get those from time to time. While I personally do advise doing things like uplighting... it's also up to the couple to decide how much they want to invest in a transformation. Here's an example of a church hall that was also quite similiar to your situation (not so much set up time, but the starting canvas).
View: https://youtu.be/JbtWZDl24PA

Albatross said:

Just in the interest of giving you a hard time since you get plenty of kudos...

Working in rooms that are beautiful to begin with and then enhancing them is a big help. A few years ago I got booked on a wedding that was held at a VFW hall or some similar type organization. The room wasn't open on time, I ended up getting 20-30 minutes to set up, and this is what the space looked like with the decor the couple had already installed....

View attachment 56172

Now obviously I did not install, nor was I responsible for the rope light dance floor outline (tripping hazard, anyone?).

But it would have been hard to make any social media from that space look like a bride's dream wedding no matter what I did in there.

I felt very out of place based on all of the other choices they had made for that wedding.

Click to expand...

Nothing you could do about the choices they made. All you can do is your best and hope all goes well.

Taso your appearance is very important depending on the type of event you're doing. There will be people who have never seen you before and when those people see you that's their first impression of you. Now when we did the park event it just wore a tee shirt and pants. Nothing special because it was the event we've done multiple times. No wearing a suit and tie. Part of doing your best is dressing appropriately for an event. Hopefully while doing the event you will do a good job leaving people happy that you were the DJ who did the event.