Bridal Show this weekend

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Randy A said:
Besides, why isn't your show collecting this info and providing it directly to you?
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I would never trust a list from a bridal show. At least around here, half of the contact info is bogus. Heck I actually advise folks going to one to provide fake info for the show and then give their legit info to vendors they like.

We also used the list we generated this year through our giveaway to contact folks after the show. No additional selling, just a "thanks for stopping by."
 
it was actually about you ;) Just mentioned that its different in different areas. In the West we made alot more bookings on the spot. Out here it is different and apparently in your locale its different as well. Im uncertain to what works best in Patricks area. :tribiggrin:
 
Jon Tuck said:
Randy with all due respect that way does not work here. We book four or five at bridal shows and the other companies are wondering how we do it. Others we book nothing but gain links for consultation and then we close deals that way. This is how folks roll here. Many shows throughout the year and its a known fact Fall shows are window shoppers which we do really well with. January is final roundup for the yr for most and we do well also but we hook them after the fact more often than the few we regularly gain. The smaller shows are even the same. There is a privacy act issue here.
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what works for one area doesn't always work for others
 
thanks for everyone's input and suggested forms and emails......

We are just going to go with a simple pen and paper form....just has name, email, phone number, wedding date and wedding location. Quick and easy.....if we cant read their writing, oh well.

Will have pics up of the booth after the show tomorrow.
 
My wife use to do the shows when she was heavy into selling invitations... Giveaways always get the forms, so if you have lighting to offer (or pick an alternative), showcase a few in the booth and maybe offer something like a heavy discount on an up-light add-on for filling out the form.
 
Thanks Steve thats how we generate our resources. Randy Not doing the same thing we go to plan B ballots when they dont book a consultation or sign day of. We book on the spot way more than other companies day of. I like to have other options for those who wont book day of no matter who is offering and the great deal from any DJ or other vendors on that day. I find that the bigger shows are less likely to book on the spot expecially when there are 50+ shows going on throughout the area within one season. Smaller shows have done well with on the spot consults and or signings.
 
Randy A said:
Regardless of area, if you can stick out amongst the others in the show, you will have no need to cold-sell yourself. Quit doing the same **** your competitor does. ;)
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Randy,
Allow me to share something with you. Most Trade Shows share the same objectives, namely Product/Brand awareness, Sales at the Show (New Customers) and Leads for Potential Customers after the Show.

Lots of companies make more business after the Show. When a visitor to your Booth signs up for any Prize/Free Drawing, or Contact List, they would have to be very naive not to know that someone may contact them at a later date. There is nothing wrong with calling someone after the show to do a follow up and further qualify that person as a prospect for your business. This is NOT a Cold Call (Like picking a name out of a Telephone Book).

Going to a Show and spending money to do a display hoping someone would like what you have to offer, is nothing less than order taking. One has to be proactive and aggressive to get the new business. That does not mean one has to be obnoxious!;)

If one feels that they don't have the necessary drive to approach people with the intent of making a sale/booking, then one should hire a Sales person to go with them to the show and pay that person a Commission to get sales for you at the show and from the leads after the show. You will get more mileage for your $$$$$ that way.
 
Alot of truth to the old ways of doing business. ;)


ahoustondj said:
Randy,
Allow me to share something with you. Most Trade Shows share the same objectives, namely Product/Brand awareness, Sales at the Show (New Customers) and Leads for Potential Customers after the Show.

Lots of companies make more business after the Show. When a visitor to your Booth signs up for any Prize/Free Drawing, or Contact List, they would have to be very naive not to know that someone may contact them at a later date. There is nothing wrong with calling someone after the show to do a follow up and further qualify that person as a prospect for your business. This is NOT a Cold Call (Like picking a name out of a Telephone Book).

Going to a Show and spending money to do a display hoping someone would like what you have to offer, is nothing less than order taking. One has to be proactive and aggressive to get the new business. That does not mean one has to be obnoxious!;)

If one feels that they don't have the necessary drive to approach people with the intent of making a sale/booking, then one should hire a Sales person to go with them to the show and pay that person a Commission to get sales for you at the show and from the leads after the show. You will get more mileage for your $$$$$ that way.
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Randy A said:
Alot of truth to the old ways of doing business. ;)
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Got news for you Buddy! It is still the way! Online Bookings are just another way of Order Taking! ;)
 
Who said I was your buddy? :trisick:

Seriously, there are many ways to skin the cat. I know my target audience and they wouldn't hesitate to fill those sheets out with Jack Frost's info, so I don't see any point in collecting them. I also hate the damn things when I do places, so I refuse to use them. Even when I do a give-a-way, I do them out of the Show's pot of names, so they don't have to sign up at my table.

But, I don't take a back-seat approach to the Bridal Shows. I'm a firm believer in first impressions and giving enough info to get them to check me out once they get home. These brides are on information overload; they'll collect every piece of advert material (much of which looks the same) and then filter out once they get back home.

I might book a few directly at the show, but like JT mentioned, most of the bookings happen during the first 2-3 days after. I didn't have a need to do one this year, but the two previous years, I was able to fill 75% of my schedule with the one ($300) Bridal Show. Some might find it necessary to utlize the old ways; I prefer to set myself apart and eliminate alot of hassle.


ahoustondj said:
Got news for you Buddy! It is still the way! Online Bookings are just another way of Order Taking! ;)
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Randy A said:
Who said I was your buddy? :trisick:

Seriously, there are many ways to skin the cat. I know my target audience and they wouldn't hesitate to fill those sheets out with Jack Frost's info, so I don't see any point in collecting them. I also hate the damn things when I do places, so I refuse to use them. Even when I do a give-a-way, I do them out of the Show's pot of names, so they don't have to sign up at my table.

But, I don't take a back-seat approach to the Bridal Shows. I'm a firm believer in first impressions and giving enough info to get them to check me out once they get home. These brides are on information overload; they'll collect every piece of advert material (much of which looks the same) and then filter out once they get back home.

I might book a few directly at the show, but like JT mentioned, most of the bookings happen during the first 2-3 days after. I didn't have a need to do one this year, but the two previous years, I was able to fill 75% of my schedule with the one ($300) Bridal Show. Some might find it necessary to utlize the old ways; I prefer to set myself apart and eliminate alot of hassle.
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Don't get yer panties all up in a wad. Order Taking is not a crime! ;)
 
here is the mix we put together......I put it together last night and mixed it all into one file and onto the iPod, just have to put play and let it run....going to have a slideshow running the whole time through our projector and just picked up a 5X5 screen to show it on

19:16 : Brad Paisley - Then [Piano Version]
19:20 : LoneStar - Amazed
19:24 : Taylor Swift - Love Story
19:28 : Van Morrison - Brown Eyed Girl (Single Version)
19:31 : Train - Marry Me [First Dance Mix]
19:34 : Etta James - At Last (Single Version)
19:37 : The Band Perry - All Your Life (Radio Edit)
19:40 : Earth Wind And Fire - September
19:44 : Sister Hazel - Everything Else Disappears
19:48 : Edwin McCain - I Could Not Ask For More
19:52 : Bruno Mars - Just The Way You Are
19:56 : Black Eyed Peas - I Gotta Feeling
20:00 : Edwin McCain - I'll Be
20:05 : Journey - Faithfully
20:09 : Train - Hey Soul Sister
20:12 : Four Seasons - December 1963 (Oh What A Night)
20:16 : Aslyn - Your Best Thing
20:19 : Adele - Lovesong
20:24 : Rascal Flatts - My Wish
20:28 : Bill Medley & Jennifer Warnes - I've Had The Time Of My Life
20:32 : Barry White - Can't Get Enough Of Your Love, Babe
20:37 : Lady Antebellum - I Run To You [Pop Edit]
20:40 : Rascal Flatts - Bless The Broken Road
20:44 : Jason Mraz - I'm Yours
20:48 : Louis Armstrong - What A Wonderful World (Single Version)
20:50 : Jack Johnson - Better Together
20:53 : Lady Antebellum - Just A Kiss
20:56 : Michael Bublé - Everything
21:00 : Elvis Presley - Can't Help Falling In Love
21:03 : Beatles - Something
21:05 : Zac Brown Band - Free
21:09 : Bryan Adams - Heaven
21:13 : Norah Jones - Come Away With Me
21:16 : Gary Allan - The One
21:20 : Frank Sinatra - The Way You Look Tonight (Remastered)
21:23 : Taylor Swift - Ours
21:26 : Ben E King - Stand By Me
21:29 : George Strait - I Cross My Heart
21:33 : Big & Rich - Lost In This Moment
21:36 : Jessica Andrews - Helplessly Hopelessly
21:39 : Michael Bublé - You And I
21:43 : Keith Urban - Making Memories Of Us
21:47 : Neil Diamond - Sweet Caroline (Single Version)
21:50 : Blake Shelton - All About Tonight
22:12 : Beatles - All You Need Is Love
22:16 : Shania Twain - From This Moment On (Pop On-Tour Version)
22:19 : Brad Paisley - She's Everything
22:23 : Jason Mraz - Lucky
22:26 : Lifehouse - You And Me
22:30 : Mandy Moore - It's Gonna Be Love
22:33 : Sister Hazel - In the Moment
22:37 : Stevie Wonder - Signed, Sealed, Delivered
22:39 : Shania Twain - You're Still The One (Remixed / Remastered)
22:42 : Colbie Caillat - Brighter Than The Sun (Radio Edit)
22:46 : Van Morrison - Into The Mystic
22:49 : Jewel - I Do
22:53 : Richard Marx - Now & Forever
22:56 : Ben Folds - The Luckiest
23:00 : Four Tops - I Can't Help Myself (Sugar Pie, Honey Bunch)
23:03 : Adele - Make You Feel My Love
23:06 : K-Ci & JoJo - All My Life [1998]
23:11 : Temptations - My Girl
23:14 : Thompson Square - I Got You (Radio Edit)
 
Randy A said:
Who said I was your buddy? :trisick:

Seriously, there are many ways to skin the cat. I know my target audience and they wouldn't hesitate to fill those sheets out with Jack Frost's info, so I don't see any point in collecting them. I also hate the damn things when I do places, so I refuse to use them. Even when I do a give-a-way, I do them out of the Show's pot of names, so they don't have to sign up at my table.

But, I don't take a back-seat approach to the Bridal Shows. I'm a firm believer in first impressions and giving enough info to get them to check me out once they get home. These brides are on information overload; they'll collect every piece of advert material (much of which looks the same) and then filter out once they get back home.

I might book a few directly at the show, but like JT mentioned, most of the bookings happen during the first 2-3 days after. I didn't have a need to do one this year, but the two previous years, I was able to fill 75% of my schedule with the one ($300) Bridal Show. Some might find it necessary to utlize the old ways; I prefer to set myself apart and eliminate alot of hassle.
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I like you get most of my bookings days after the show
 
Randy A said:
I might book a few directly at the show, but like JT mentioned, most of the bookings happen during the first 2-3 days after. I didn't have a need to do one this year, but the two previous years, I was able to fill 75% of my schedule with the one ($300) Bridal Show. Some might find it necessary to utlize the old ways; I prefer to set myself apart and eliminate alot of hassle.
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Randy, I have done ONE bridal show in my life..... it was in 1992... it was over $300 back then....

I certainly do not know what a bridal show costs these days.... but also back in 1992, I was the head of the AV department at a convention center and they had one bridal show a year... and it was $6000 to get a spot. I don't especially enjoy weddings, but if I could get into a show for $300, I might give it a go.
 
Papa Deuce said:
Randy, I have done ONE bridal show in my life..... it was in 1992... it was over $300 back then....

I certainly do not know what a bridal show costs these days.... but also back in 1992, I was the head of the AV department at a convention center and they had one bridal show a year... and it was $6000 to get a spot. I don't especially enjoy weddings, but if I could get into a show for $300, I might give it a go.
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Gotta remember where I'm located ... Cornville. ;)

The one I attend is held by the local radio station and they do 3 of them throughout their coverage area. The are several that are an hour away each direction that are much more expensive to get into, but the ROI is better if you book.
 
On the list of music I saw some spots where you had 2 or 3 Country songs back to back. I would break up the Country Music so that no more then one plays before moving to another style of music so that those young couples that don't appreciate Country Music don't get turned off at you and your service.

Nice list.
 
Cesar said:
On the list of music I saw some spots where you had 2 or 3 Country songs back to back. I would break up the Country Music so that no more then one plays before moving to another style of music so that those young couples that don't appreciate Country Music don't get turned off at you and your service.

Nice list.
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He comes from an area where people love country music.
 
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