Alignment. Bringing it back to the basics.

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sonic-vision

sonic-vision

All good things come to an end
ODJT Supporter
Feb 6, 2007
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central Ohio
View: https://youtu.be/kQkAiqNQSbY


Jason Jani Has some great points that most of us have already have been doing. Thought not only a good video for the newbie but can reiterate what most of us have already been doing with our business plan.
Yes , Basic but some have been told over the years and still just don't get it!
 
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I'm a gear head as most on here know. I totally agree with having really good working solid gear that sounds great and will work properly. What I learned the hard way is to not just look at purchasing an item because you're saving money vs. buying something else that cost a bit more. Ask yourself 2 questions. Is an item worth spending more money and will it last over time. Of course as you become more experienced you learn what's a good buy and what to stay away from.
 
"Gear" has nothing to do with growing a business.
Consider this: Uber has grown to a huge business, yet they don't "own" any vehicles.

DJ's are not in the gear business - we are in the people business. Grow your people skills and customer service. Anyone can store and move gear.
 
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Proformance said:
"Gear" has nothing to do with growing a business.
Consider this: Uber has grown to a huge business, yet they don't "own" any vehicles.

DJ's are not in the gear business - we are in the people business. Grow your people skills and customer service. Anyone can store and move gear.
Click to expand...
Can anyone know what to buy, how to hookup the gear and know how to use it?
 
MIXMASTERMACHOM said:
Can anyone know what to buy, how to hookup the gear and know how to use it?
Click to expand...

Go to a vendor that sales you the equipment and they will help with what to buy & show you the process to hook it up .
They want you to be succesfullso as to earn your trust for further sales.
 
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MIXMASTERMACHOM said:
Can anyone know what to buy, how to hookup the gear and know how to use it?
Click to expand...
Anyone can find a knowledgeable salesman that can tell them what to buy, how to hook it up, and how to use gear. That’s the easiest part. You can also simply learn these things on YouTube.
Learning how to run a successful business that generates profits with repeat sales and referrals typically takes experience
 
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Proformance said:
"Gear" has nothing to do with growing a business.
Consider this: Uber has grown to a huge business, yet they don't "own" any vehicles.

DJ's are not in the gear business - we are in the people business. Grow your people skills and customer service. Anyone can store and move gear.
Click to expand...
No gear ni business.
 
MIXMASTERMACHOM said:
No gear ni business.
Click to expand...

We got a guy in this market that rents all the gear he needs monthly in the busy season and nightly during the quieter times. He doesn't have to worry about gear breaking down or storage when it's not in use and always has the newest and best. I personally prefer to own but renting isn't a bad option. Best of all the rental is a tax writeoff
 
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DJs think they need to get equipment first. That is mainly because it is the easiest thing to do. Anybody can run out and buy equipment, you just need a credit card. But what you just can not do is just run out and get clients to pay you. That requires great effort and planning. That’s why you have many DJs with equipment that goes used because they don’t have any clients on the books. I’ve said it many times I’ve provided a full DJ system to a bunch of DJs over the years. They would just bring their records and later CDs. What they all did was get paying clients and know how to network to arrange for my services. Even now most of the venues I play at universities already have full audio & video systems. I don’t use the equipment but it’s there and I hate to say it’s always great stuff. Many also have Full DJ systems available. So DJs just bring their laptops.
 
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You need the gear to practice and to provide the service. You need a marketing and selling plan in order to get the gigs. Either way it's going to cost a lot of money that you might never recover. Only those who really LOVE this line of work should make the investment. If you don't love it, find something else to do. That's how I feel about equipment and it's what I recommend to beginners.
 
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