Work at least one night per week in an upscale restaurant/bar. trust me.
OKAY
what advertising would you suggest to GET the gig at the restaurant/bar?

(just pulling your chain)
you're right, Joe and Dave...I have lived on WOM leads from the beginning.
and the best part (besides being FREE) is that there is complete trust in the source. the person giving you the kind words is talking about their own experience. so the person asking for the info trusts their opinion.
as compared to "reading" or "hearing" a testimonial in an ad or on a website...
which is not always accepted as 100% accurate in the reader's mind