Needing Help In Presenting the Bose

To many ads? Support ODJT and see no ads!
sorrry Wrong answer the name has a solid hold in the minds of todays avg. people. The big thing is as Jeff said its much more recognized than say even EAW,
JBL or Nakamichi.
 
I'll have to disagree with you Performance. People hold the Bose name in high regard.
People come up to the speaker all the time to check out how this stick is producing the sound it is..they look at the grill and there they see the little Bose nameplate. Instantly they realize and I see it in their eyes and the expression in their face (oh, that explains it). It changes and they understand. It's fun to watch. Especially when they look from the speaker to me and they don't even need to say the words...You got some niiiiiiice speakers there DJ.
 
sorrry Wrong answer the name has a solid hold in the minds of todays avg. people. The big thing is as Jeff said its much more recognized than say even EAW, JBL or Nakamichi.

John,

Are you really going to go full time? In the spirit of "free advice" let me offer you this:

Focus on getting people to remember your name.
 
Trust me Bohb,
Those who I have worked for are referring me and my preferred status at choice venues are also assisting, which has been a major reason I'm able to take this step leaving behind a + or - 5 grand, 50,000 dollar day job. Those folks know how to spell my real name as well J-O-N. They kind of like Jay Tea Vegas as it is more recognized than my regular name though, as it is one known far and wide for a great show. No dear
J-O-H-N letters to date.
 
Pro - you obviously know your sound gear......obviously you do not hold the same preconceptions about Bose that the average bride and in some cases the grooms do. You have to put yourself in their place.....Bose, obviously has done its homework and their advertising is working.....

I've never heard it, so I can't comment......but I believe that used properly, it can be a tool that will get you business as compared to the trational set up....

This is not about whether Bose is good or bad...that's irrelevant...

It's about the clients perception is....prior to the sale...

Geez.... Brides wiill fork big bucks for frilly chair covers....I've had brides ask me to cover my light tree....Why wouldn't they love an unobtrusive sound system...

Again, see through the eyes of the buyer.....

And again...no one's talking selling just gear alone.....the Bose isn't the second coming, but if you can parlay the "mystique" as part of your shtick and it gets you the job...why wouldn't you?
 
Tools get the job completed. Over the yrs In the past I had never used lights at my events. Now they are expected and since I have offered them at each of my events it has increased dancefloor activity along with my correct choice of music. I choose to include lighting (one Acrobat)
at each of my events for no additional charge as it makes life much easier for the 2 minutes it takes to setup. It a great tool. I dont sell it as an acrobat though cause the common folk wouldnt know the difference if I said Martin, ADJ, Chauvet etc. Bose is recognized as quality sound to the common consumer I would definitely mention the name.
 
You have to put yourself in their place.....Bose, obviously has done its homework and their advertising is working.....

Yes, their advertising is working. The ads have power that is largely not transferred by usiing the logo.

I already know the groom is not the one who picks out his tux - so why should I believe he'll have any say in the DJ? :sqlaugh:

If you want to book weddings it helps too recognize that you are selling to women.
 
I choose to include lighting (one Acrobat)
at each of my events for no additional charge as it makes life much easier for the 2 minutes it takes to setup.

That sounds a lot like Matt Cohen's plan? :sqwink:
 
Yes, their advertising is working. The ads have power that is largely not transferred by usiing the logo.

I already know the groom is not the one who picks out his tux - so why should I believe he'll have any say in the DJ? :sqlaugh:

If you want to book weddings it helps too recognize that you are selling to women.


I guess that is a joke... I picked my own tux, and I picked the DJ. Plus I picked the ENTIRE honeymoon without my wife even knowing where we were going until one week before we got married. However, I had absolutely NOTHING to do with the reception except mandate that we not excceed 225 people - which was an absolute killer to her. She wanted 275 people.
 
I met with a bride and groom...and his parents last saturday morning....they were all in from out of town and had meetings all weekend for a wedding next year.
After we talked...they seemed to like my presentation...they said they could not commit until they went to their other appointments. I told them i could give them a couple of days to meet with the other potentials.

Turns out they met with 4 other dj companies besides me.....they called and asked if they could stop out BEFORE my wedding saturday and see and hear the system i mentioned to them.

All of them were impressed..with how it sounded and how it looked..and they booked on Sunday....i even showed them what it would sound like if one system went down....they were really amazed.

they said they liked my presentation...and the presentation of one other dj......and our equipment put us over the top.

My system is just a piece of the puzzle.....but it's an important piece that customers always seem to be impressed with.

(As a side note....the groom mentioned that the other dj company and me were the only ones of the 5 to ask for the sale at the end of the meeting.)


Would I have gotten the business from the bose by having a bad presentation or a bad set up....no....and i probably wouldn't even have gotten the appointment if the references I sent her weren't good.

But does it make a difference? YOU BET!!!
 
Women are being schooled on giving up some of the burden during planning of weddings guess who is being tagged with entertainment more and more these days. My totals say almost 50% of the gigs this yr I dealt mostly with the Grooms.
 
Jon :
[My totals say almost 50% of the gigs this yr I dealt mostly with the Grooms.
That's because you're so friggin handsome, they don't trust their women with you.
 
and now that I cant fat cat with two incomes going full time as it will be slim pickings in the beginning. Im becoming the lean mean handsome machine. Hoping to see you in Vegas.